> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
> Use this file to discover all available pages before exploring further.

# Comparison guide

> Compare Google Analytics and Mixpanel in Rocket: choose the right analytics tool for your app.

export const LlmsDirective = () => <blockquote className="llms-directive">
    For the complete documentation index, see <a href="/llms.txt">llms.txt</a>.
    For a lightweight markdown version of this page, append .md to the URL.
  </blockquote>;

<LlmsDirective />

Not sure which analytics tool to connect? Here's how Google Analytics and Mixpanel differ and when to use each.

## Quick answer

* For website traffic, audience insights, and marketing attribution, use **Google Analytics**.
* For product analytics, user behavior, and conversion funnels, use **Mixpanel**.
* For both: they complement each other well. GA4 covers where users come from; Mixpanel covers what they do after they arrive.

<Divider />

## Comparison table

|                         | Google Analytics (GA4)                              | Mixpanel                                  |
| ----------------------- | --------------------------------------------------- | ----------------------------------------- |
| **Best for**            | Marketing teams, traffic analysis                   | Product teams, behavioral analytics       |
| **Tracks**              | Page views, sessions, traffic sources, demographics | Events, funnels, retention, user journeys |
| **Real-time data**      | Yes                                                 | Yes                                       |
| **Funnel analysis**     | Basic                                               | Excellent                                 |
| **Retention tracking**  | Limited                                             | Excellent                                 |
| **User segmentation**   | Audience-level                                      | Individual user-level                     |
| **A/B testing**         | No native testing                                   | Experiment tracking support               |
| **E-commerce tracking** | Built-in revenue reporting                          | Custom purchase events                    |
| **Connection method**   | Measurement ID (`G-XXXXXXXX`)                       | Service account username + secret         |
| **Pricing**             | Free (GA4)                                          | Free tier + paid plans                    |

<Divider />

## When to use each

### Google Analytics

Best for understanding **where your users come from** and **how they move through your site**. GA4 excels at traffic source attribution, audience demographics, device and geography breakdown, and marketing campaign tracking.

Use Google Analytics if you need to answer questions like:

* Where is my traffic coming from?
* Which pages have the highest drop-off rate?
* How are my marketing campaigns performing?
* What devices and locations are my users on?

```plaintext wrap theme={null}
Add Google Analytics tracking to my app. I want to see page views, traffic sources, and user demographics in my GA4 dashboard.
```

### Mixpanel

Best for understanding **what users do inside your product** and **why they convert or churn**. Mixpanel tracks individual user actions and lets you build funnels, cohort comparisons, and retention charts.

Use Mixpanel if you need to answer questions like:

* Where do users drop off in my signup flow?
* Which features do power users engage with most?
* How many users come back after day 7?
* Which user segments have the highest conversion rate?

```plaintext wrap theme={null}
Add Mixpanel event tracking to my app. Track sign-ups, feature usage, and purchase completions so I can build conversion funnels.
```

### Using both together

Many teams run GA4 and Mixpanel in parallel. They solve different problems and do not overlap much.

```plaintext wrap theme={null}
Add Google Analytics for traffic tracking and Mixpanel for event-based product analytics. Track page views in GA4 and user actions like sign-ups and feature usage in Mixpanel.
```

<Divider />

## Browse analytics integrations

<CardGroup cols={2}>
  <Card title="Google Analytics" icon="chart-line" href="./google-analytics">
    Website traffic, audience insights, and conversion tracking with GA4.
  </Card>

  <Card title="Mixpanel" icon="chart-mixed" href="./mixpanel">
    Product analytics, funnels, retention, and user behavior tracking.
  </Card>
</CardGroup>