> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO & discoverability

> Optimize your Rocket.new site for Google rankings, AI search citations, and social previews with built-in SEO tools.

export const LlmsDirective = () => <blockquote className="llms-directive">
    For the complete documentation index, see <a href="/llms.txt">llms.txt</a>.
    For a lightweight markdown version of this page, append .md to the URL.
  </blockquote>;

<LlmsDirective />

<Frame caption="Video walkthrough of SEO features in Rocket">
  <iframe className="w-full aspect-video rounded-xl" src="https://www.youtube.com/embed/nfNGvrOHqzA" title="SEO & discoverability" frameBorder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowFullScreen />
</Frame>

Organic search drives roughly 53% of all website traffic ([BrightEdge research](https://www.brightedge.com/resources/research-reports/channel_share)). Rocket gives your site a basic SEO foundation out of the box, but you need to ask it to add optimized meta tags, structured data, and sitemaps to compete for rankings. Once your site is [launched](/build/launch-web/launch-your-site), search engines can start crawling it.

## What Rocket includes by default

Every Rocket site starts with these SEO basics:

* Clean, semantic HTML structure
* Page titles based on your content
* Basic meta descriptions
* Mobile-responsive layouts, which Google uses as a [ranking factor](https://developers.google.com/search/docs/appearance/mobile)

<Tip>
  These defaults give you a head start, but targeted optimization through meta tags and structured data is what moves rankings.
</Tip>

## What you can ask Rocket to add

Tell Rocket in chat what to add. Below are the most common requests.

### Optimized meta tags

Ask Rocket to generate keyword-aware meta tags for your pages:

* **Title tags** that target your primary keyword
* **Meta descriptions** that summarize each page for search results
* **Open Graph tags** for rich previews on Facebook and LinkedIn
* **Twitter cards** for previews on X (Twitter)

```plaintext wrap theme={null}
Add optimized meta tags to all pages. Include Open Graph tags and Twitter cards for social sharing.
```

### Structured data (JSON-LD)

<Tooltip headline="JSON-LD" tip="A format that embeds machine-readable data in your HTML so search engines understand your content's meaning, not just its text.">Structured data</Tooltip> helps search engines understand your content beyond the visible text. Ask Rocket to add schemas like:

* **Organization** for your business name, logo, and contact info
* **Product** for pricing, availability, and reviews
* **Article** for author, publish date, and headline
* **FAQ** for question-and-answer pairs surfaced directly in search results
* **Breadcrumb** for navigation paths in search result display

```plaintext wrap theme={null}
Add JSON-LD structured data to my site. Include Organization schema on the homepage and Product schema on product pages.
```

### Sitemap and robots.txt

A sitemap tells search engines which pages to crawl. A robots.txt file controls which pages to exclude.

```plaintext wrap theme={null}
Generate an XML sitemap and robots.txt file for my site. Allow search engines to crawl all public pages.
```

### Internal linking

Links between your pages help search engines discover content and help visitors find related information. [Accessible markup](/build/polish/accessibility) (semantic headings, ARIA labels) also improves how well search engines parse your content.

```plaintext wrap theme={null}
Add internal links between related pages on my site. Link the blog posts to relevant product pages.
```

## SEO slash commands

Use these slash commands from chat to audit and improve your SEO. You can find the full list of available commands in the [commands reference](/build/editor/commands).

<Tabs>
  <Tab title="Audit">
    ### /Generate SEO Report

    Analyze your codebase and generate a detailed SEO audit covering meta tags, schema validation, sitemap status, and page structure.

    **Examples:**

    * `/Generate SEO Report`
    * `/Generate SEO Report for marketing pages`
  </Tab>

  <Tab title="Fix">
    ### /Improve SEO

    Auto-implement SEO improvements across your codebase. Rocket adds missing meta tags, structured data, and optimizes page structure.

    **Examples:**

    * `/Improve SEO`
    * `/Improve SEO for landing page`
  </Tab>
</Tabs>

## AI search optimization (GEO - Generative Engine Optimization)

People increasingly find information through AI search engines like Perplexity, ChatGPT, and Claude. <Tooltip headline="GEO" tip="Generative Engine Optimization: techniques that help your content appear as a cited source in AI-generated answers.">GEO</Tooltip> helps your content appear as a cited source in AI-generated answers.

Ask Rocket to:

* **Structure content** with clear, quotable statements that AI engines can extract and cite
* **Clarify entities** so AI understands what your business does and who it serves
* **Format FAQs** using JSON-LD schemas for higher AI citation rates
* **Strengthen source signals** that AI engines use to decide whether to cite your site

```plaintext wrap theme={null}
Optimize my site for AI search. Structure the content with clear, quotable statements and add FAQ schemas to improve citation rates in AI-generated answers.
```

<Tabs>
  <Tab title="Audit">
    ### /Generate GEO And AEO Report

    Analyze your codebase and generate a report on AI search readiness.

    **Examples:**

    * `/Generate GEO And AEO Report`
    * `/Generate GEO And AEO Report for content pages`
  </Tab>

  <Tab title="Fix">
    ### /Improve GEO And AEO

    Implement GEO and <Tooltip headline="AEO" tip="Answer Engine Optimization: a subset of GEO focused on making content appear in direct-answer panels of AI search engines.">AEO</Tooltip> in your codebase. Rocket restructures content for better AI search visibility.

    **Examples:**

    * `/Improve GEO And AEO`
    * `/Improve GEO And AEO for blog and docs`
  </Tab>
</Tabs>

<Divider />

## What's next?

<CardGroup cols={2}>
  <Card title="Analytics" icon="chart-line" href="/build/measure/analytics">
    Track how your SEO improvements affect traffic and engagement.
  </Card>

  <Card title="Performance" icon="gauge-high" href="/build/measure/performance">
    Page speed is a Google ranking factor. Check your Core Web Vitals.
  </Card>

  <Card title="Compliance & privacy" icon="shield-check" href="/build/polish/compliance">
    Add cookie consent and privacy policies before your site goes live.
  </Card>
</CardGroup>