> ## Documentation Index > Fetch the complete documentation index at: https://docs.rocket.new/llms.txt > Use this file to discover all available pages before exploring further. # Key concepts > The terminology and mental model behind Rocket Intelligence, a personal intelligence product that watches companies and delivers structured Intel. export const LlmsDirective = () =>
For the complete documentation index, see llms.txt. For a lightweight markdown version of this page, append .md to the URL.
; This page defines the terminology used throughout Rocket Intelligence. Refer back here whenever a term is unclear. Rocket Intelligence is a **personal intelligence** product. It watches companies on your behalf and delivers structured Intel tailored to your role and interests. It is not competitive intelligence tooling. It is your personal lens on the world. ## Core terminology | Term | Definition | | :---------------------- | :------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Rocket Intelligence** | A personal intelligence product that watches companies and delivers structured, personalized Intel | | **Intel** | A complete read on what is happening: what changed, what it means, why it matters, and the evidence | | **Intel card** | The structured unit of delivery. Every card answers: what happened, what it means, and why it matters | | **Entity** | A thing a user watches. Three types: Company (shipped), Space (next release), Trend (next release) | | **Pillar** | One of nine kinds of signal Rocket reads (Website, Social, News, GTM, Traffic, Product & Technology, People & Hiring, Business & Finance, Reviews & Community) | | **Watchlist** | Companies grouped together with a lens | | **Lens** | A plain-language description of what you want to know: the strategic question a watchlist answers | | **Following feed** | Intel from companies the user follows | | **For You feed** | A discovery feed surfacing Intel from across all companies based on your interests | | **Magnitude** | How much an Intel card matters: **High**, **Medium**, or **Low** | | **Trail** | Sources, evidence, and methodology behind an Intel card | | **Follow** | Add a company to your universe and start receiving Intel about it | | **My Universe** | Your personal set of followed companies | ## Anatomy of an Intel card An Intel card is the atomic unit of intelligence. It is not an alert or a notification. It is a structured read that connects signals into meaning. Every Intel card includes: * **Title:** a headline summarizing what happened * **What it means:** interpretation of the underlying signals * **Why it matters:** the business implication for you * **Magnitude:** High, Medium, or Low significance rating * **Evidence:** the specific signals that contributed * **Trail:** full sources, methodology, and reasoning chain * **Confidence score:** how strongly the evidence supports the interpretation * **Counter-narrative:** alternative explanations worth considering * **Connected signals:** related Intel from other pillars or companies ## Entities An entity is anything Rocket watches on your behalf. Today that means companies. Soon it will include Spaces and Trends. | Entity type | Status | Description | | :---------- | :----------- | :-------------------------------------------------------------- | | **Company** | Shipped | A specific organization Rocket monitors across all nine pillars | | **Space** | Next release | A market category or vertical (e.g., "AI code editors") | | **Trend** | Next release | A cross-company pattern or movement (e.g., "enterprise pivot") | ## Pillars A pillar is one dimension of signal that Rocket reads. Every company is watched across all nine: 1. Website Intelligence 2. Social Media 3. News & Media 4. GTM (Go-to-Market) 5. Traffic 6. Product & Technology 7. People & Hiring 8. Business & Finance 9. Reviews & Community Pillars combine to form the full picture. A single real-world event often creates signals across multiple pillars, and Rocket connects them into unified Intel. ## Magnitude Magnitude tells you how much an Intel card matters relative to your priorities. There are exactly three tiers: | Level | Meaning | | :--------- | :------------------------------------------------------------- | | **High** | Material change that likely requires action or awareness today | | **Medium** | Notable development worth monitoring over the coming days | | **Low** | Incremental signal that contributes to a pattern over time | Magnitude is personalized. The same underlying signal may be High for one user and Medium for another based on their role, lens, and followed companies. ## Watchlists and lenses A **watchlist** groups companies together with a **lens**, your strategic question. The lens drives what Intel surfaces within that watchlist. Two watchlists can contain the same companies but produce completely different Intel because they ask different questions. For example: * Lens A: "Which of these companies are moving upmarket?" * Lens B: "Who is hiring aggressively in APAC?" Same companies, different Intel, because the lens filters and prioritizes differently. See the [Watchlist page](/intelligence/feeds/watchlist) for creation and delivery details. ## Feeds | Feed | Source | Purpose | | :------------ | :---------------------------- | :------------------------------------------------------------------------------------------------------------- | | **Following** | Companies in your universe | Intel from entities you follow | | **For You** | All companies on the platform | Personalized Intel from both followed and unfollowed companies, ranked by relevance to your role and interests | ## Language conventions Rocket Intelligence uses specific language deliberately: * Rocket **watches** companies (never "tracks") * The product delivers **Intel** (never "alerts" or "notifications") * Significance is expressed as **Magnitude** with exactly three levels: High, Medium, Low * A watchlist's purpose is called a **lens** * Your set of followed companies is your **universe** ## What's next Intel from companies you follow. Group companies with a lens for focused Intel delivery. Discover Intel from companies outside your universe. Deep-dive into the nine dimensions of company activity.