> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
> Use this file to discover all available pages before exploring further.
# Overview
> Rocket Intelligence is always-on competitive intelligence that watches companies you care about and tells you what their activity means for your business.
export const LlmsDirective = () =>
For the complete documentation index, see llms.txt.
For a lightweight markdown version of this page, append .md to the URL.
;
Rocket Intelligence watches companies you care about across every public surface they operate on, including website, social, news, hiring, traffic, product, GTM, finance, and reviews. It tells you not just what changed, but what it means for your business specifically.
Those findings are packaged as **Intel**: ranked, personalized updates that surface in your dashboard so you can scan and act without hunting for information.
## What Intelligence does
Intelligence is an interpretation layer, not an alerting system. When a signal appears, it is evaluated against everything else happening across every surface simultaneously, including other signals in the same window, the competitor's historical patterns, and your specific business context.
Monitors companies across ten pillars: website, social, news, GTM, traffic, product, people, business, reviews, and a cross-pillar overview.
Spots meaningful signals, including changes, absences, and cross-pillar patterns that reveal strategy.
Ranks what matters based on your role, purposes, and pinned priorities.
Shows Intel in **Following** and **For You** feeds, plus company pillar dashboards.
## What Intelligence replaces
People typically do this manually:
* Refreshing competitor websites for changes
* Scanning Reddit, Hacker News, and social for sentiment
* Watching LinkedIn for hiring and leadership moves
* Checking G2 and app stores for review shifts
* Piecing together signals from five different tools into a spreadsheet
Intelligence does this continuously, across many pillars at once, with **absence detection** (when something stops happening) and **cross-pillar patterns** (when several signals together imply a strategy).
## What Intelligence is not
* **Not** a news aggregator or general-interest newsletter
* **Not** a research database you query on demand (that is [Solve](/solve/overview))
* **Not** a simple alert tool that pings every change
* **Not** a team workspace with a shared feed. Each user has a personalized universe.
Intelligence pushes what matters, ranked and personalized, instead of making you hunt for it.
## Core principles
| Principle | What it means |
| :---------------------------------- | :------------------------------------------------------------------------------------ |
| **Signals are truth** | Everything you see traces back to a detected change |
| **Change beats state** | What changed matters more than a static snapshot |
| **Absence is a signal** | Silence or slowdown can be as important as activity |
| **Significance is personalized** | The same signal can matter differently per user |
| **Facts free, interpretation paid** | Raw signals are visible on public pages; deeper interpretation aligns with paid plans |
## Who it is for
Intelligence serves operators with skin in the game, people whose work changes because of what they learn:
* **Founders and CEOs** need competitive awareness before board meetings and strategic decisions
* **Product leaders** need to know what competitors shipped and what their hiring implies about what they are building next
* **Sales leaders** need current positioning, pricing moves, and competitive deal prep before every call
* **Marketing leaders** need competitor messaging shifts, campaign themes, and content gaps
* **Strategy and corp dev** need market-wide patterns, M\&A signals, and convergence moves
* **Investors** need portfolio company monitoring and market-level pattern detection
## Intelligence vs. Solve
Rocket has two research capabilities that serve different purposes.
| | **Intelligence** | **Solve** |
| ---------------- | ------------------------------------------------- | ------------------------------------------------- |
| **When to use** | You want ongoing awareness of changes | You have a specific question right now |
| **How it works** | Follow companies, receive continuous Intel | One-time research task, structured report |
| **Output** | Personalized feeds and company dashboards | A report with data, analysis, and recommendations |
| **Setup** | Follow companies in Discover | New Solve task per question |
| **Example** | "Tell me when Competitor X changes their pricing" | "What is Competitor X's current pricing model?" |
They work well together: use Intelligence to watch for changes over time, then create a Solve task to analyze the implications when something significant surfaces.
## Where to find Intelligence
| Surface | URL | What you see |
| :------------------ | :---------------------------------------- | :-------------------------------------------- |
| Marketing landing | `/intelligence` | Product overview, browse companies |
| Public company page | `/intelligence/{slug}` | Company signals, browsable without an account |
| Dashboard (default) | `/dashboard/intelligence/following` | Your Following feed after login |
| For You | `/dashboard/intelligence/for-you` | Recommended Intel outside your universe |
| Discover | `/dashboard/intelligence/discover` | Browse and add companies |
| Company deep-dive | `/dashboard/intelligence/{slug}/{pillar}` | Pillar-level detail for a specific company |
Once inside the dashboard, your sidebar organizes followed companies with expandable pillar navigation for quick access to any dimension.
## What's next
Follow your first companies and start receiving Intel.
Understand signals, Intel, pillars, and personalization.
What each pillar tracks and how to read a company canvas.
Get the most value with the least effort.