> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
> Use this file to discover all available pages before exploring further.
# Business & Finance
> The Business & Finance pillar watches funding, revenue signals, financial health, capital activity, partnerships, and pricing strategy evolution.
export const LlmsDirective = () =>
For the complete documentation index, see llms.txt.
For a lightweight markdown version of this page, append .md to the URL.
;
The Business & Finance pillar tells you how a company **makes money**, who funds it, and what commercial relationships signal about direction. This is pricing strategy and business model evolution, not just the pricing page HTML.
The Business & Finance pillar has five sub-tabs: **Overview**, **Funding & investment**, **Pricing strategy**, **Partnerships & customers**, and **Revenue signals**.
## What it watches
* **Funding and capital activity**: rounds raised, investors, valuation changes, and runway signals
* **Revenue signals**: publicly inferable revenue indicators, growth metrics shared publicly, ARR milestones
* **Financial health**: burn rate indicators, profitability signals, and market confidence
* **Pricing strategy evolution**: model shifts (seat-based to usage-based, freemium changes, tier restructuring)
* **Partnerships**: major customer relationships, integration partnerships, co-selling, and ecosystem moves
* **Monetization posture**: how aggressively they monetize and what it signals about growth stage
## Sub-tabs
### Overview
A cross-tab summary of commercial activity including funding status, pricing model classification, partnership count, and revenue signal highlights.
### Funding & investment
Tracks funding rounds, investors, valuation changes, and capital market activity. Funding events often precede major product or GTM acceleration within 6-12 months.
### Pricing strategy
Shows pricing changes by severity, current model classification, pricing signals with dominant themes, and velocity. Displays a model classification history and pricing change history timeline with event tags like "Competitive Response" or "Market Expansion".
### Partnerships & customers
Monitors major partnership announcements, integration partners, and customer relationships. A first co-selling partnership or a new ecosystem integration signals GTM strategy shifts.
### Revenue signals
Surfaces publicly inferable revenue indicators and growth metrics. Includes revenue proxy indices, funding-stage ARR benchmarks, estimated revenue range, and a revenue claims feed.
## Example Intel
* Added usage-based tier on top of existing seat pricing, suggesting PLG expansion (magnitude: High)
* Series C raised at 3x previous valuation, signaling market confidence (magnitude: High)
* First major partnership announced in 12 months, indicating a break from solo GTM (magnitude: Medium)
* Removed free tier entirely, suggesting shift to sales-led or effort to reduce support burden (magnitude: Medium)
* Pricing change tagged as "Competitive Response" two weeks after a competitor's price cut (magnitude: Low)
## What is not in this pillar
| Signal type | Where to find it |
| :------------------------------------- | :----------------------------------------------------- |
| Pricing page layout change (HTML/copy) | [Website](/intelligence/pillars/website) |
| Funding article as press coverage | [News & Media](/intelligence/pillars/news-media) |
| Revenue-related job postings | [People & Hiring](/intelligence/pillars/people-hiring) |
| Ad spend signals | [GTM](/intelligence/pillars/gtm) |
A pricing model change (Business & Finance) is different from a pricing page update (Website). The Business pillar watches the strategic shift: did they change how they charge? The Website pillar watches the page itself: did they rewrite the copy? Both matter, but they answer different questions.
## What's next
What customers and the market say back.
Team composition and what hiring implies about strategy.