> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
> Use this file to discover all available pages before exploring further.
# GTM
> The GTM pillar watches how a company actively acquires customers through paid campaigns, creator partnerships, PR motions, SEO, developer marketing, and community growth.
export const LlmsDirective = () =>
For the complete documentation index, see llms.txt.
For a lightweight markdown version of this page, append .md to the URL.
;
The GTM (Go-to-Market) pillar tells you how a company **actively acquires** customers. This is the demand-generation and distribution strategy in motion, revealing where they invest to grow.
The GTM pillar has seven sub-tabs: **Overview**, **Paid marketing**, **Creator & influencer**, **PR & Media** (Soon), **SEO & content** (Soon), **Developer marketing** (Soon), and **Community & virality** (Soon).
## What it watches
* **GTM fingerprint**: a radar chart profiling channel allocation across Paid, Creator, PR, SEO, Dev, and Community
* **GTM posture**: the dominant acquisition motion (e.g. PR Coverage-led, Paid-heavy, PLG)
* **Diversity score**: whether the company is single-channel dependent or Omnichannel
* **Paid campaigns and ad creative**: messaging, format, and targeting across platforms
* **Creator and influencer partnerships**: sponsored content, brand ambassadors, and collaboration cadence
* **PR outreach and launch motions**: coordinated media pushes and their timing
* **SEO and content strategy**: programmatic SEO, content clusters, keyword targeting
* **Developer marketing**: DevRel programs, open source sponsorship, conference presence
* **Community and virality**: referral programs, community-driven growth loops
## Sub-tabs
### Overview
The Overview shows headline metrics: Total visits (\~2.4B for a company like Amazon), Top channel, Paid share, Diversity score, and GTM posture. It also displays the GTM fingerprint radar chart and a Top motions breakdown (Paid 13%, Creator 15%, PR 18%, SEO 8%, Dev 11%, Community 8%).
### Paid marketing
Tracks active paid campaigns across platforms including Google, Meta, LinkedIn, and programmatic display. Shows creative samples, estimated volume, and messaging themes.
### Creator & influencer
Surfaces sponsored content, brand ambassador relationships, and partnership cadence. Shows which creators are producing content for the company and how often.
### PR & Media (Soon)
Will watch for coordinated PR pushes, launch motions, and media outreach patterns. Distinguishes company-initiated coverage from organic editorial interest.
### SEO & content (Soon)
Will monitor programmatic SEO pages, content cluster strategy, and keyword targeting shifts. Reveals when a company invests in content-led growth.
### Developer marketing (Soon)
Will watch for DevRel programs, developer event sponsorships, open source marketing, and technical content investment.
### Community & virality (Soon)
Will surface community growth programs, referral mechanics, and viral loop experiments.
## Example Intel
* GTM fingerprint shifted from PR-led to Paid-heavy over six weeks, signaling a new budget allocation
* First LinkedIn ads appeared targeting enterprise IT decision-makers (magnitude: High)
* Creator partnership program went quiet for six weeks after running weekly (magnitude: Medium)
* New programmatic SEO pages detected for comparison keywords ("X vs Y")
* Sponsored developer conference presence increased from one event to four in a quarter
## What is not in this pillar
| Signal type | Where to find it |
| :------------------------------------------- | :------------------------------------------------- |
| Resulting visit volumes and traffic patterns | Traffic (Coming soon) |
| Blog pages on their own site | [Website](/intelligence/pillars/website) |
| Organic social posts (non-paid) | [Social Media](/intelligence/pillars/social-media) |
| Press articles resulting from PR | [News & Media](/intelligence/pillars/news-media) |
GTM signals often appear before results show up in Traffic. A new paid campaign (GTM) should produce a traffic spike (Traffic) within weeks. If it does not, the campaign may be underperforming. Cross-reference the GTM fingerprint with Traffic source mix for a complete picture.
## What's next
What the company ships and engineering velocity.
The results of GTM efforts: who visits and from where (Coming soon).