> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
> Use this file to discover all available pages before exploring further.
# Overview
> Every company you follow gets a canvas with ten pillar tabs. Each pillar tracks a different dimension of activity. Together they reveal strategy.
export const LlmsDirective = () =>
For the complete documentation index, see llms.txt.
For a lightweight markdown version of this page, append .md to the URL.
;
When you open a company in Intelligence, you see a **company canvas**, a dashboard with an Overview tab and nine content pillar tabs. Each pillar tracks a different dimension of the company's public activity.
Signals are detected inside individual pillars. The Intel in your [Following](/intelligence/feeds/following) and [For You](/intelligence/feeds/for-you) feeds may combine signals from one or many pillars into a single interpreted insight.
## Overview tab
The Overview is not a separate data source. It is a cross-pillar summary that gives you a quick read before opening specific pillars.
**What you see on Overview:**
* **Pillar summary cards** at the top showing key metrics with trend graphs (GTM campaigns, Traffic visits, Product & technology releases) and highlighted tags for what changed this week
* **Pillar stat row** showing counts across all dimensions: Website changes, Social engagements, People hiring signals, Business data, News articles, and Reviews with G2 rating trends
* **Significant signals** section listing high-confidence findings with pillar tags, confidence scores, and expandable details
* **Data coverage** and **Activity heatmap** sections at the bottom showing monitoring completeness
**Use Overview when:** You want a quick read on "what is moving" before diving into a specific dimension.
When you click a company in your sidebar, it expands to show all available pillar tabs. Click any pillar name (Website Intelligence, Social media, News & media, etc.) to jump directly to that dimension of the company's activity.
## Pillar tabs
What the company says on its own site
Posts, engagement, and executive activity
Third-party press and editorial coverage
How the company acquires customers
Who visits and from where
What the company ships
Who works there and what hiring implies
Revenue signals, funding, and partnerships
What customers and the market say back
## Pillar boundary cheat sheet
One real-world event can create signals in several pillars. Use this table to know where to look.
| If you are looking at... | Open this pillar |
| :----------------------------------------- | :----------------------- |
| Homepage, pricing page, blog on their site | **Website** |
| Company or executive posts | **Social Media** |
| Visits, SEO rankings, channel mix | **Traffic** |
| Ads, campaigns, creators, DevRel | **GTM** |
| Releases, GitHub, API, changelog | **Product & Technology** |
| Jobs, exec moves, Glassdoor | **People & Hiring** |
| Funding, pricing strategy, partnerships | **Business & Finance** |
| Press, journalists, media narrative | **News & Media** |
| G2, Reddit, HN, app reviews | **Reviews & Community** |
| Everything at a glance | **Overview** |
Intelligence's core value is connecting signals across pillars. A pricing page change (Website) combined with enterprise sales hiring (People) and LinkedIn ads targeting IT leaders (GTM) is one story: an enterprise push, visible across three tabs simultaneously.
## Reading across pillars
Individual pillar tabs give depth. The real insight often comes from cross-referencing:
* **Launch detection**: Website changes + Social posts + News coverage spiking in the same window
* **Strategic pivot**: Messaging shift (Website) + New department hiring (People) + Ad theme change (GTM)
* **Trouble signals**: Review ratings dropping (Reviews) + Hiring freeze (People) + Media tone shifting negative (News)
* **Enterprise expansion**: Pricing tier added (Website) + Enterprise sales hiring (People) + First LinkedIn ads targeting CIOs (GTM) + Security certification page added (Website)
## What's next
Start with the most direct window into a competitor's strategy.
How to read pillars effectively and spot patterns.