> ## Documentation Index > Fetch the complete documentation index at: https://docs.rocket.new/llms.txt > Use this file to discover all available pages before exploring further. # Social Media > The Social Media pillar watches what a company and its executives post publicly across platforms, and how that content lands with their audience. export const LlmsDirective = () =>

For the complete documentation index, see llms.txt. For a lightweight markdown version of this page, append .md to the URL.

; The Social Media pillar watches what a company and its **tracked executives** post publicly, and how that content lands with their audience. It covers brand accounts and individual leaders across every major platform.

Social media selected in the company sidebar navigation

## What it watches * **Company posts**: activity across X, Reddit, LinkedIn, Threads, Instagram, Facebook, and YouTube * **Platform follower counts**: X 5.9m, Reddit (none), LinkedIn 36.8m, Threads 1.5m, Instagram 6.4m, Facebook 29.0m, YouTube 1.0m (as example for a major brand) * **Executive posting cadence**: individual executives watched with their content themes and audience engagement * **Engagement anomalies**: spikes above baseline classified by magnitude (High/Medium/Low) with platform and trend data * **Content intelligence**: themes, topics, and messaging patterns across posts * **Deleted content**: removals detected within the monitoring window * **Cross-platform presence**: where the company is active and where it is silent * **Coordinated posting patterns**: when brand and executives post on the same theme simultaneously ## Sub-tabs The Social Media pillar has five sub-tabs: **Overview**, **Executive**, **Content intelligence**, **Engagement anomalies**, and **Ad creatives**. ### Overview A cross-platform summary showing platform follower cards (X, Reddit, LinkedIn, Threads, Instagram, Facebook, YouTube), an engagement trend line chart with platform checkboxes for filtering, Key signals, and a Social fingerprint section that captures the company's unique social presence pattern.

Amazon Social media Overview tab showing platform follower cards: X 5.9m, Reddit n/a, LinkedIn 36.8m, Threads 1.5m, Instagram 6.4m, Facebook 29.0m, YouTube 1.0m, with engagement trend line chart and Key signals section

### Executive Watches individual executive posting cadence, topics, and audience engagement. A CEO shifting themes from "developer-first" to "enterprise reliability" signals strategy changes before any official announcement. This tab gives you early warning from the people who set the direction.

Social Media Executive tab showing individual executive posting activity and topic themes

### Content intelligence Analyzes themes, topics, and messaging patterns across all social posts. Reveals what narratives the company is investing in and how their messaging evolves over time. Look for new themes emerging or old ones being retired.

Social Media Content intelligence tab showing theme analysis and messaging patterns

### Engagement anomalies Detects spikes above baseline engagement classified by magnitude. A High-magnitude anomaly (e.g., "+486% above 90-day baseline") indicates content that resonated far beyond normal performance. This is often a signal that a topic or announcement hit a nerve with the market.

Social Media Engagement anomalies tab showing major anomaly detection with platform-level breakdown and magnitude classification

### Ad creatives Shows paid social ad creatives detected across platforms. See the exact messaging, visuals, and targeting a company uses in their paid social campaigns. Useful for understanding how they spend to amplify their narrative.

Social Media Ad creatives tab showing detected paid social ads with messaging and creative

## Example Intel from this pillar | Intel | Magnitude | What it means | | :---------------------------------------------------------------------- | :-------- | :------------------------------------------------------------ | | CEO posting cadence dropped from daily to once per week | Medium | Possible leadership transition or focus shift | | Product launch post hit 4x normal engagement on LinkedIn | High | Strong market signal that this announcement resonated | | First TikTok content appeared after months of zero activity | Medium | New channel strategy targeting younger audience | | Executive started posting about "enterprise reliability," a theme shift | High | Strategic pivot visible before official messaging changes | | Brand and three executives posted about the same theme within 2 hours | High | Coordinated narrative push, indicating something is launching | ## What is not in this pillar | Signal type | Where to find it | | :---------------------------------------------------- | :------------------------------------------------------------- | | Reddit/HN threads about the company (community voice) | [Reviews & Community](/intelligence/pillars/reviews-community) | | Journalist coverage and press articles | [News & Media](/intelligence/pillars/news-media) | | Paid ad campaigns beyond social (search, display) | [GTM](/intelligence/pillars/gtm) | | Blog posts on their own site | [Website](/intelligence/pillars/website) | A spike in executive social activity combined with website messaging changes often signals a coordinated launch happening within days. When social activity jumps, cross-reference the Website pillar for simultaneous changes. ## What's next Third-party coverage the company does not control. How the company actively acquires customers.