> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
> Use this file to discover all available pages before exploring further.
# Website Intelligence
> The Website pillar watches what a company says on its own website: messaging, pricing, features, content, and technical surface. Every change is intentional.
export const LlmsDirective = () =>
For the complete documentation index, see llms.txt.
For a lightweight markdown version of this page, append .md to the URL.
;
The Website pillar watches what a company says **on its own website**. This is the surface they control most directly, and every change is intentional, making it one of the highest-signal dimensions in Intelligence.
## What it watches
* **Homepage**: headline, hero copy, CTAs, banners, social proof
* **Pricing page**: tiers, packaging, pricing model, copy and layout
* **Product pages**: what is promoted, deprioritized, or newly added
* **About & company**: mission statements, positioning, team pages
* **Blog and content**: publishing cadence, topics, and themes
* **Legal & compliance**: terms of service, certifications, privacy policy changes
* **Technical surface**: detected stack changes, infrastructure signals
## Sub-tabs
The Website Intelligence pillar has six sub-tabs. Each shows relevant stats (total changes, last change time, pages tracked, change velocity, most active area), a recent changes timeline, a change distribution chart, and a change heatmap.
### Overview
A high-level summary of all detected website changes across every monitored page. Shows total changes (127), last change (8h ago), pages tracked (115), change velocity (7.94/day), and most active area (Home page). Below the stats you'll find a recent changes list, change distribution bar chart, and a change heatmap showing activity density over time.
### Pricing
Watches pricing page structure and changes. Shows plan count (tiers), price range, last pricing change, and change velocity. Includes a current pricing architecture view and a pricing change history timeline so you can see how their packaging evolves.
### About & company
Watches changes to mission statements, team pages, positioning language, and company narrative. Use this to detect when a company reframes who they are or who they serve.
### Blog & content
Watches publishing cadence, topic themes, and content strategy shifts. A sudden drop in publishing or a new topic cluster often signals a strategic pivot before it appears anywhere else.
### Legal & compliance
Watches terms of service updates, new certifications, and privacy policy changes. New compliance pages (SOC 2, HIPAA, GDPR) often precede an enterprise push. This tab catches them the moment they appear.
### Technical
Surfaces detected stack changes, infrastructure signals, and technology evolution. Useful for engineering and product teams watching how companies evolve their technical choices and platform bets.
## Example Intel from this pillar
| Intel | Magnitude | What it means |
| :----------------------------------------------------------------------- | :-------- | :-------------------------------------------- |
| Homepage CTA changed from developer signup to enterprise demo request | High | Audience shift toward enterprise buyers |
| New compliance certifications page added (SOC 2, HIPAA) | High | Enterprise readiness investment |
| Pricing restructured from three tiers to four with a new enterprise tier | High | Packaging expansion targeting larger accounts |
| Blog publishing cadence dropped from weekly to monthly | Medium | Content strategy deprioritized or team change |
| Footer updated to add new product category link | Low | New product area being seeded |
## What is not in this pillar
| Signal type | Where to find it |
| :-------------------------------- | :--------------------------------------------------------------- |
| Paid ads and campaigns | [GTM](/intelligence/pillars/gtm) |
| Press articles about the company | [News & Media](/intelligence/pillars/news-media) |
| Product shipping and changelogs | [Product & Technology](/intelligence/pillars/product-technology) |
| Visit volumes and traffic sources | Traffic (Coming soon) |
A pricing page change in the Website pillar often appears alongside signals in People (enterprise sales hiring), GTM (new ad targeting), and Social (executive posts about enterprise readiness). Cross-reference to confirm whether a change is cosmetic or strategic.
## What's next
What the company and its executives post publicly.
Third-party press coverage and editorial narrative.