> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive response

> React fast with Rocket.new: Intelligence, Solve, and Build.

export const LlmsDirective = () => <blockquote className="llms-directive">
    For the complete documentation index, see <a href="/llms.txt">llms.txt</a>.
    For a lightweight markdown version of this page, append .md to the URL.
  </blockquote>;

<LlmsDirective />

This workflow helps you respond to competitive moves quickly. Intelligence detects the change, Solve analyzes the impact, and Build ships your response - all within the same platform.

## When to use this workflow

* A competitor launches a new feature, changes pricing, or updates their positioning
* You receive an Intelligence signal that requires a strategic response
* You need to move fast - research, decide, and build in the same day

## The workflow

<Steps>
  <Step title="Phase 1: Detect with Intelligence">
    Run the **Intelligence setup** wizard once to set up monitoring for your key competitors. Once approved, Intelligence automatically surfaces changes to your dashboard.

    **In the wizard, for each competitor you add:**

    * Provide the company name and website URL
    * Select the signal categories that matter most to you (e.g., Pricing and packaging, Product updates)
    * Set frequency (daily for fast-moving markets, weekly otherwise)

    **Example signal:** Intelligence alerts you that Competitor A just launched a free tier and updated their pricing page to undercut your Pro plan.
  </Step>

  <Step title="Phase 2: Analyze with Solve">
    When a signal arrives that needs a response, create a **Solve task** to understand the implications.

    ```plaintext wrap theme={null}
    [Competitor A] just launched a free tier and restructured their pricing. Their new tiers are: Free ($0, limited to 3 projects), Pro ($19/month, was $29), and Enterprise (custom pricing). Analyze the impact on our business: How does this change the competitive landscape? Should we respond with pricing changes? What features differentiate us at each tier? What's the risk of not responding?
    ```

    Review the analysis. Solve will give you a strategic assessment with options - adjust pricing, differentiate on features, target a different segment, or a combination.

    **Follow-up:**

    ```plaintext wrap theme={null}
    If we keep our current pricing but add a limited free tier, what features should the free tier include to be competitive without cannibalizing our Pro plan?
    ```
  </Step>

  <Step title="Phase 3: Build your response">
    Based on the analysis, create a **Build task** (or iterate on your existing app) to ship your competitive response.

    **Example - new pricing page:**

    ```plaintext wrap theme={null}
    Update my pricing page. Add a new Free tier ($0/month, 3 projects, 1 user, community support). Keep the Pro tier at $29/month but add these features to justify the price gap: unlimited projects, priority support, custom branding, and advanced analytics. Add a comparison table that clearly shows the value of upgrading. Highlight the Pro tier as "Most Popular."
    ```

    **Example - new feature to differentiate:**

    ```plaintext wrap theme={null}
    Add a collaborative workspace feature to my app. Multiple users should be able to work on the same project with real-time updates. Include: a shared project view, comment threads on tasks, an activity feed showing team actions, and role-based permissions (admin, editor, viewer). This differentiates us from [Competitor A] who only supports single-user projects.
    ```
  </Step>

  <Step title="Phase 4: Launch quickly">
    Test your changes in [staging](/build/launch-web/launch-your-site), verify everything works, and click **Launch** to deploy. Speed matters - competitive responses lose value the longer they take.

    If something goes wrong, use [one-click rollback](/build/launch-web/launch-your-site#roll-back-a-release) to revert instantly.
  </Step>
</Steps>

## Example: responding to a pricing change

| Phase   | Capability   | What happens                                                 | Time          |
| ------- | ------------ | ------------------------------------------------------------ | ------------- |
| Detect  | Intelligence | Signal: Competitor drops prices and adds free tier           | Automatic     |
| Analyze | Solve        | Impact assessment with strategic options                     | 5 minutes     |
| Decide  | -            | Choose to add a free tier and differentiate on collaboration | -             |
| Build   | Build        | New pricing page + collaborative features                    | 30–60 minutes |
| Launch  | Build        | Test in staging, click Launch to deploy                      | 10 minutes    |

Total time from detection to live response: under two hours.

## Tips for competitive responses

* **Set up monitoring before you need it.** You can't respond to what you don't see. Run the Intelligence setup wizard now and it will already be watching when something changes.
* **Don't panic-respond.** Use Solve to analyze before you build. A quick, informed response beats a faster knee-jerk one.
* **Focus on differentiation over matching.** Copying a competitor's move puts you in a race to the bottom. Use Solve to find where you can win differently.
* **Keep rollback as a safety net.** Launch fast but know you can roll back in one click if something isn't right.

## What's next?

<CardGroup cols={2}>
  <Card title="Website overhaul" icon="paintbrush" href="/learn/workflows/website-overhaul">
    Benchmark and redesign your entire website.
  </Card>

  <Card title="Intelligence" icon="radar" href="/intelligence/overview">
    Set up continuous competitor monitoring.
  </Card>

  <Card title="Solve overview" icon="magnifying-glass" href="/solve/overview">
    Learn how to run strategic analysis.
  </Card>

  <Card title="Launch your site" icon="rocket" href="/build/launch-web/launch-your-site">
    Test and deploy with confidence.
  </Card>
</CardGroup>
