> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
> Use this file to discover all available pages before exploring further.

# Pricing strategy

> Use Rocket.new Solve to benchmark competitor pricing, evaluate models, and analyze willingness to pay: structured pricing reports with data, not guesswork.

export const LlmsDirective = () => <blockquote className="llms-directive">
    For the complete documentation index, see <a href="/llms.txt">llms.txt</a>.
    For a lightweight markdown version of this page, append .md to the URL.
  </blockquote>;

<LlmsDirective />

Pricing is one of the highest leverage decisions a company makes, and one of the least researched. Solve benchmarks competitors, evaluates pricing models, and analyzes willingness to pay dynamics before you commit to a number.

Combine pricing research with a [competitive teardown](/solve/research/competitive-teardowns) for the full picture of how your market prices similar products.

## Types of pricing analysis

| Analysis type                   | What you get                                                                   | Best for                       |
| :------------------------------ | :----------------------------------------------------------------------------- | :----------------------------- |
| **Competitive pricing audit**   | What competitors charge, how they package, and what is included at each tier   | Setting your own price points  |
| **Pricing model evaluation**    | Pros and cons of different models (per-seat, usage-based, flat rate, freemium) | Choosing a pricing structure   |
| **Willingness to pay analysis** | What customers in your segment typically pay for similar tools                 | Validating price sensitivity   |
| **Packaging strategy**          | How to bundle features across free, starter, pro, and enterprise tiers         | Plan design and feature gating |
| **Price positioning**           | Where to position relative to competitors (premium, mid-market, or value)      | Go-to-market strategy          |

## Example prompts

Use specific prompts so Solve can proceed without needing additional context from you.

<Tabs>
  <Tab title="Competitive pricing audit">
    ```plaintext wrap theme={null}
    Analyze the pricing of Notion, Coda, and Slite. For each, list their plan tiers, price per user, key features at each tier, and what's gated behind enterprise plans. Summarize who's cheapest, who's most expensive, and where the biggest pricing gaps exist.
    ```
  </Tab>

  <Tab title="Pricing model evaluation">
    ```plaintext wrap theme={null}
    I'm building a B2B API product for document processing. Compare the tradeoffs of usage-based pricing vs. tiered flat-rate pricing for this type of product. Include real examples of companies using each model and their success metrics.
    ```
  </Tab>

  <Tab title="Willingness to pay">
    ```plaintext wrap theme={null}
    What do mid-market companies (100 to 1,000 employees) typically pay for project management software per user per month? Include data points from Asana, Monday, Wrike, and ClickUp. What price range maximizes adoption without leaving money on the table?
    ```
  </Tab>

  <Tab title="Packaging strategy">
    ```plaintext wrap theme={null}
    Help me design pricing tiers for an AI writing assistant targeting content teams. I want a free tier, a pro tier, and a team tier. For each, recommend which features to include, price point, and the upgrade trigger that moves users to the next tier.
    ```
  </Tab>

  <Tab title="Price positioning">
    ```plaintext wrap theme={null}
    I'm launching a design tool that competes with Canva and Adobe Express. Should I position as premium (higher price, more features), mid-market, or value (undercut on price)? Analyze the tradeoffs of each positioning for a startup with limited brand recognition.
    ```
  </Tab>
</Tabs>

## What results include

A pricing strategy report contains four sections. The recommended approach at the end connects competitor data to your specific positioning.

| Report section                   | What it covers                                                                                                                                                 |
| :------------------------------- | :------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Market pricing overview**      | How the market prices similar products: common price ranges, dominant pricing models, and recent trends (for example, the shift from per-seat to usage-based). |
| **Competitor pricing breakdown** | Detailed comparison table showing each competitor's tiers, pricing, and feature packaging. This is the data you need to position yourself.                     |
| **Model analysis**               | Evaluation of which pricing model fits your product and market, with tradeoffs clearly stated for each option.                                                 |
| **Recommended approach**         | Specific pricing recommendation with reasoning: suggested price points, tier structure, and the logic connecting your pricing to your market position.         |

### Example competitor pricing table

|            | **Free**             | **Pro**      | **Business**    | **Enterprise** |
| :--------- | :------------------- | :----------- | :-------------- | :------------- |
| **Notion** | \$0 (limited blocks) | \$10/user/mo | \$18/user/mo    | Custom         |
| **Coda**   | \$0 (limited rows)   | \$10/user/mo | \$30/user/mo    | Custom         |
| **Slite**  | \$0 (limited docs)   | \$8/user/mo  | \$12.50/user/mo | Custom         |

<Info>
  Solve's pricing tables pull from publicly available data. For enterprise or negotiated pricing, the report notes where estimates are used versus confirmed public prices.
</Info>

## Tips for better pricing analysis

<AccordionGroup>
  <Accordion title="Define your target customer clearly">
    "SMB," "mid-market," and "enterprise" mean different things in different industries. Specify company size (employees or revenue), industry, and geography so Solve can find relevant pricing benchmarks.
  </Accordion>

  <Accordion title="Name your competitors">
    Give Solve a list of 3 to 5 direct competitors to benchmark against. This produces a focused comparison rather than a broad market survey.
  </Accordion>

  <Accordion title="State your constraints">
    If you have constraints ("we need a free tier for adoption" or "our CAC means we need \$50+ ARPU"), include them. Solve factors your constraints into the recommendation.
  </Accordion>

  <Accordion title="Ask about pricing psychology">
    Follow up with questions like "Should we price at \$9, \$10, or \$12 per user?" or "What is the impact of annual vs. monthly billing?" Pricing psychology questions often surface insights that raw data does not.
  </Accordion>

  <Accordion title="Iterate on packaging">
    After getting an initial recommendation, ask follow ups: "What if we move feature X from Pro to Business?" or "What would a usage-based version look like?" Solve can rapidly model different packaging scenarios.
  </Accordion>
</AccordionGroup>

<Warning>
  Pricing analysis reflects publicly available data and market benchmarks. Willingness to pay estimates are directional. Validate with customer interviews and A/B testing before making final pricing decisions.
</Warning>

## What's next

<CardGroup cols={3}>
  <Card title="Product direction" icon="compass" href="/solve/research/product-direction">
    Align your pricing tiers with your product roadmap.
  </Card>

  <Card title="Competitive teardowns" icon="crosshairs" href="/solve/research/competitive-teardowns">
    Get deeper competitive intelligence to complement pricing data.
  </Card>

  <Card title="Reports" icon="file-lines" href="/solve/results/reports">
    Export pricing analysis for stakeholder presentations.
  </Card>
</CardGroup>