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Intelligence is a one-time workspace setup, not a repeatable task. You run the Intelligence setup wizard once, and it monitors your competitors from that point forward. This guide covers how to configure each step effectively and how to manage your monitoring after setup.

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How to start

From the home screen after login, select Intelligence from the bottom of the input area. The wizard walks you through five steps.

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Step 1: Your context

Tell Intelligence who you are so it knows what signals matter.
1

Enter your business URL

Paste the URL of your company website.
2

Select your team size

Choose from the dropdown:
3

Click Next

Proceed to the next step.
The more specific your business URL and context, the more relevant the signals Intelligence surfaces.

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Step 2: What matters most to you

Select the signal categories you care about. Choose as many as you want. Click Next when you have made your selections.

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Step 3: Who are you watching?

Add the URLs of the competitors you want to monitor.
1

Enter a competitor URL

Type or paste a valid URL for the competitor you want to watch.
2

Add more competitors

Click Add more and enter another URL. Repeat for every competitor you want to monitor.
3

Click Next

Proceed once all competitor URLs are added.
There is no limit on the number of competitors you can add. Start with your most direct competitors and expand later from the Intelligence dashboard.

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Step 4: Channel and frequency

Configure where Intelligence delivers your briefs and how often. Notification channels: Brief frequency: Select your preferred channel and frequency, then click Next.

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Step 5: Approval

Review everything you configured in the previous steps. When you approve, Rocket starts watching all the competitors and signal categories you selected. Your first brief arrives within 24 hours.
After approval, Intelligence begins processing immediately. You do not need to keep the page open.

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After setup: managing from the dashboard

Once your wizard is approved, everything is managed from the Intelligence panel:
  • Add more competitors - click + Add competitors in the Intelligence sidebar to add new competitors at any time
  • Review daily briefs - summary of what changed across all competitors since your last brief
  • Browse all signals - the full feed, filterable by competitor, channel, or date
  • Open competitor profiles - six-tab view (Overview, News, Website, Customers, People, Social) for each tracked company
When a signal warrants deeper analysis, use it as the starting point for a Solve task:

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What to watch for by signal type

Pricing changes Worth analyzing immediately. Price changes signal positioning shifts, competitive pressure, or a push into a new segment. New feature launches Cross-reference with their hiring patterns (People tab) and job listings to understand investment level. Messaging changes Homepage headline and positioning changes often precede a campaign or audience pivot. Compare old vs. new in the Website tab. Leadership changes New VP of Sales, CPO, or CMO hires often signal upcoming strategic shifts. Worth monitoring over the following quarter. Customer wins and case studies New logos in sectors you’re targeting indicate competitive movement in those accounts.

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Common configuration mistakes

“We make software” tells Intelligence nothing about what matters to you. Describe your product, your target customer, your stage, and what competitor moves would change your plans. Better context means better signal curation.
Adding 20 competitors immediately floods your daily brief with noise. Start with your three to five most direct competitors and add others over time as you see what the dashboard surfaces.
More channels means more signals, not better signals. Pick the channels that match your competitive priorities. If you don’t care about hiring patterns yet, leave People unchecked for now.
Daily briefs work for very fast-moving markets. For most teams, weekly is enough - and keeps the signal-to-noise ratio healthy. Switch to daily for specific competitors if something heats up.

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What’s next?

Prompting for Solve

Frame strategic research questions effectively.

Prompting for Build

Describe apps and features for better results.

Intelligence

Learn how Intelligence and the dashboard work.

Competitive response workflow

React to competitor changes with a structured workflow.