Competitive response | Learn

This workflow helps you respond to competitive moves quickly. Intelligence detects the change, Solve analyzes the impact, and Build ships your response - all within the same platform.

When to use this workflow

A competitor launches a new feature, changes pricing, or updates their positioning
You receive an Intelligence signal that requires a strategic response
You need to move fast - research, decide, and build in the same day

The workflow

Phase 1: Detect with Intelligence

Run the Intelligence setup wizard once to set up monitoring for your key competitors. Once approved, Intelligence automatically surfaces changes to your dashboard.In the wizard, for each competitor you add:

Provide the company name and website URL
Select the signal categories that matter most to you (e.g., Pricing and packaging, Product updates)
Set frequency (daily for fast-moving markets, weekly otherwise)

Example signal: Intelligence alerts you that Competitor A just launched a free tier and updated their pricing page to undercut your Pro plan.

Phase 2: Analyze with Solve

When a signal arrives that needs a response, create a Solve task to understand the implications.

[Competitor A] just launched a free tier and restructured their pricing. Their new tiers are: Free ($0, limited to 3 projects), Pro ($19/month, was $29), and Enterprise (custom pricing). Analyze the impact on our business: How does this change the competitive landscape? Should we respond with pricing changes? What features differentiate us at each tier? What's the risk of not responding?

Review the analysis. Solve will give you a strategic assessment with options - adjust pricing, differentiate on features, target a different segment, or a combination.Follow-up:

If we keep our current pricing but add a limited free tier, what features should the free tier include to be competitive without cannibalizing our Pro plan?

Phase 3: Build your response

Based on the analysis, create a Build task (or iterate on your existing app) to ship your competitive response.Example - new pricing page:

Update my pricing page. Add a new Free tier ($0/month, 3 projects, 1 user, community support). Keep the Pro tier at $29/month but add these features to justify the price gap: unlimited projects, priority support, custom branding, and advanced analytics. Add a comparison table that clearly shows the value of upgrading. Highlight the Pro tier as "Most Popular."

Example - new feature to differentiate:

Add a collaborative workspace feature to my app. Multiple users should be able to work on the same project with real-time updates. Include: a shared project view, comment threads on tasks, an activity feed showing team actions, and role-based permissions (admin, editor, viewer). This differentiates us from [Competitor A] who only supports single-user projects.

Phase 4: Launch quickly

Test your changes in staging, verify everything works, and click Launch to deploy. Speed matters - competitive responses lose value the longer they take.If something goes wrong, use one-click rollback to revert instantly.

Example: responding to a pricing change

Phase	Capability	What happens	Time
Detect	Intelligence	Signal: Competitor drops prices and adds free tier	Automatic
Analyze	Solve	Impact assessment with strategic options	5 minutes
Decide	-	Choose to add a free tier and differentiate on collaboration	-
Build	Build	New pricing page + collaborative features	30–60 minutes
Launch	Build	Test in staging, click Launch to deploy	10 minutes

Total time from detection to live response: under two hours.

Tips for competitive responses

Set up monitoring before you need it. You can’t respond to what you don’t see. Run the Intelligence setup wizard now and it will already be watching when something changes.
Don’t panic-respond. Use Solve to analyze before you build. A quick, informed response beats a faster knee-jerk one.
Focus on differentiation over matching. Copying a competitor’s move puts you in a race to the bottom. Use Solve to find where you can win differently.
Keep rollback as a safety net. Launch fast but know you can roll back in one click if something isn’t right.

What’s next?

Website overhaul

Benchmark and redesign your entire website.

Intelligence

Set up continuous competitor monitoring.

Solve overview

Learn how to run strategic analysis.

Launch your site

Test and deploy with confidence.

​When to use this workflow

​The workflow

​Example: responding to a pricing change

​Tips for competitive responses

​What’s next?