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This workflow guides you through entering a new market - from monitoring the landscape to deep research, building a market-specific product, and shipping it. It chains all four Rocket capabilities into a structured expansion strategy.

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When to use this workflow

  • You’re expanding into a new geographic market or customer segment
  • You’re exploring an adjacent market for your existing product
  • You want to validate market fit before committing full resources
  • You need to understand local competitors, regulations, and customer expectations

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The workflow

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Phase 1: Monitor the market with Intelligence

Before committing to a new market, run the Intelligence setup wizard to set up ongoing monitoring of the landscape. Intelligence is a one-time workspace setup - run it once and it monitors continuously from that point.In the wizard, add competitors in the target market:Add the top three to five companies in your target category. Provide each company’s name and website URL. Select channels that cover the signals that matter most: website for product and pricing moves, news for funding and partnerships, social for messaging shifts.Also track regulatory and industry changes:Intelligence monitors news and web sources automatically. In the “Your context” step, mention that you’re evaluating a market entry so Intelligence can surface relevant regulatory or industry developments.Let the signals accumulate for a few weeks. This builds your understanding of market dynamics, key players, and timing.
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Phase 2: Research deeply with Solve

Once you have enough signals to form a hypothesis, use Solve tasks for deep analysis.Market sizing and opportunity:
What is the market opportunity for [your product category] in [target market]? Include: total addressable market, current penetration rate, growth projections, key customer segments, and the competitive landscape. What are the top barriers to entry? What local factors (cultural, regulatory, infrastructure) should a new entrant understand?
Go-to-market strategy:
Recommend a go-to-market strategy for launching [your product] in [target market]. Consider: pricing strategy (should we match local competitors or price differently?), distribution channels, partnership opportunities, localization requirements (language, payment methods, design preferences), and the first 90 days of launch activities. What did successful entrants in similar categories do?
Follow-up:
Based on this analysis, what should the MVP look like for [target market]? What features are essential vs. what can wait? Should the product differ from our existing version?
These reports give you a data-driven entry plan. Share them with your team in a project workspace for alignment.
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Phase 3: Build for the market

Create a Build task that incorporates your market research findings.Build a localized version:
Build a version of [your product] tailored for [target market]. Key adaptations based on my research: [list localization needs - e.g., support for local currency, local payment methods, right-to-left text, specific compliance features]. Include a landing page that speaks to [target audience's specific pain points and language]. Keep the core feature set from our existing product but adjust the onboarding flow to match local expectations.
Build a market-specific landing page:
Build a landing page targeting [audience] in [market]. Address their specific pain points: [list from Solve research]. Include testimonials or case studies from similar customers (use placeholders). Price in [local currency]. Support [local language] if applicable. The design should feel familiar to [market] audiences - reference [competitor examples from Solve] for visual conventions.
Iterate until the product feels native to the target market, not like a copy of your main product.
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Phase 4: Ship and iterate

Deploy your market-specific product and start learning from real users.
  1. Test in staging with local team members or early adopters
  2. Publish to production
  3. Connect a market-appropriate custom domain (e.g., yourproduct.co.uk, yourproduct.jp)
  4. Run SEO optimization targeting market-specific keywords
  5. Set up analytics to track market-specific metrics
Continue monitoring with Intelligence:Intelligence is already running from your initial wizard setup. Add channels for user feedback sources - forums, social media, review sites - by managing your competitor list in the Intelligence dashboard. This surfaces how users in the new market respond to your product versus local competitors.Use ongoing signals and analytics to drive rapid iteration. The first version rarely gets everything right - iterate weekly based on what you learn.

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Example: expanding a SaaS product into the European market

PhaseCapabilityActionTimeline
MonitorIntelligenceWatch top 5 EU competitors and GDPR developmentsWeeks 1–3
ResearchSolveMarket sizing, localization needs, GTM strategyWeek 4
BuildBuildLocalized app with EUR pricing, GDPR compliance, EU hostingWeeks 5–6
LaunchShipDeploy with .eu domain, EU-focused SEOWeek 7
IterateIntelligence + BuildMonitor user feedback, iterate on product weeklyOngoing

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Tips for market entry

  • Monitor before you commit. A few weeks of Intelligence signals tell you more than assumptions. You might discover the market is smaller than expected - or bigger.
  • Localization isn’t just translation. Payment methods, design conventions, trust signals, and regulatory requirements all vary by market. Use Solve to surface these differences.
  • Ship an MVP, not a port. Don’t try to replicate your entire product for a new market. Launch with the features that matter most to local users and expand from there.
  • Keep monitoring after launch. Your competitors will respond. Intelligence keeps you informed so you can adapt quickly.

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What’s next?

Research to launch

Simpler workflow for launching a new product.

Competitive response

React to competitor moves in your new market.

Intelligence

Set up continuous market monitoring.

Solve overview

Deep-dive market research and analysis.