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This workflow transforms an existing website from outdated to modern using Intelligence for benchmarking, Redesign for transformation, and Ship for deployment. It’s ideal when your current site is functional but visually dated or underperforming.

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When to use this workflow

  • Your website looks outdated compared to competitors
  • Conversion rates have plateaued and you suspect design is the bottleneck
  • You’ve rebranded and need the website to reflect the new identity
  • A client has asked for a website refresh

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The workflow

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Phase 1: Benchmark with Intelligence

Before redesigning, understand where you stand. Use a Solve task to benchmark your current site against competitors and best practices.
Analyze my website at [your-site.com] compared to [Competitor A], [Competitor B], and [Competitor C]. Compare: visual design quality, page load performance, mobile experience, SEO presence, and conversion elements (CTAs, social proof, trust signals). What are my site's biggest weaknesses? What do competitors do better? What are the top 5 changes that would have the most impact?
Then run the Intelligence setup wizard to start continuous monitoring of competitor design and content changes going forward. Intelligence will surface relevant updates to your dashboard automatically as part of your ongoing workspace monitoring.This gives you a clear picture of what needs to change and keeps you informed about industry design trends.
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Phase 2: Redesign with Build

Use Redesign to transform your site. Start with the highest-impact pages identified in your benchmark.Homepage redesign:
Redesign my homepage at [your-site.com]. Based on my competitive analysis, I need: a more impactful hero section with a clearer value proposition, modern typography (switch from [current font] to a clean sans-serif), more whitespace and visual breathing room, stronger social proof placement (move testimonials above the fold), a more prominent primary CTA, and improved mobile layout. Keep the existing content structure but transform the visual design to feel contemporary and premium.
Additional pages:
Redesign the pricing page at [your-site.com/pricing]. Simplify the layout - the current page has too many options and feels cluttered. Use a clean 3-column card layout with the middle plan highlighted. Add a feature comparison table below the cards. Include a FAQ section addressing common purchase objections.
Iterate on each page until the design meets your standards. Use visual edit for fine-tuning specific elements.
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Phase 3: Review and polish

Before deploying, review the full redesign holistically:
  • Navigate through every page to check consistency
  • Test on mobile devices (or mobile preview)
  • Verify all links, forms, and interactive elements work
  • Run /Generate SEO Report to ensure SEO isn’t regressed
  • Run /Generate Performance Report to check load times
  • Share the staging URL with stakeholders for feedback
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Phase 4: Deploy with Ship

Once approved, publish the redesign:
  1. Run through the pre-launch checklist
  2. Publish to production
  3. Run /SEO to optimize the new pages
  4. Set up analytics to track how the redesign affects engagement and conversions
  5. Monitor performance in the first week and iterate if needed
If anything looks wrong post-launch, use rollback to revert to the previous version instantly.

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Example: agency website refresh

A design agency’s website was built three years ago and looks dated compared to competitors. Here’s how the workflow plays out:
PhaseCapabilityActionOutput
BenchmarkSolveAnalyze current site vs. 3 top agency competitorsReport identifying weak hero, dated typography, poor mobile nav
MonitorIntelligenceSet up weekly monitoring of competitor design changesOngoing signals
RedesignBuild (Redesign)Redesign homepage, portfolio, about, and contact pages4 redesigned pages with modern aesthetic
PolishBuild (iterate)Fine-tune typography, add animations, optimize mobilePolished, consistent design system
DeployShipPublish, connect domain, run SEO and performance reportsLive redesigned website
MeasureShip (analytics)Track bounce rate, time on page, and conversion rateData to validate the redesign impact

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Tips for website overhauls

  • Start with the homepage. It sets the visual tone for every other page. Get it right first, then apply the same design language to interior pages.
  • Preserve SEO equity. Keep the same URL structure where possible. Ask Rocket to maintain or improve existing meta tags.
  • Redesign page by page. Don’t try to redesign everything in one prompt. Work through pages individually for better quality.
  • Use the staging URL for approvals. Share the staging environment with clients or stakeholders before going live.
  • Measure before and after. Set up analytics before the redesign launches so you can compare performance metrics.

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What’s next?

Team product development

Collaborative workflow using Projects.

Redesign

Full guide to Rocket’s redesign capability.

Website redesign recipe

Step-by-step recipe for website redesigns.

SEO & discoverability

Optimize your redesigned site for search engines.