Competitive analysis, feature prototypes, and competitor tracking with Rocket.new.
Copy-paste prompts for product managers - from competitive intelligence and user research to rapid prototyping and feature specification. Each prompt tells you which task type to use and what to expect.
Replace the placeholder details (in brackets) with your own company names, products, and requirements.
Create a detailed feature comparison of [Your Product], [Competitor A], [Competitor B], and [Competitor C]. Cover: core features, pricing tiers, integrations, platform support (web/mobile/desktop), and unique differentiators. Present results in a table format. Identify features that competitors offer and we don't, and vice versa.
What to expect: A structured comparison matrix with gap analysis and prioritization recommendations.
Analyze user reviews and public feedback for [Competitor Product] on G2, Capterra, Product Hunt, and Reddit. What are the top 5 things users love? Top 5 complaints? What features do users request most? Summarize the findings with specific quotes where possible.
What to expect: A sentiment report with categorized feedback, recurring themes, and actionable insights.
Analyze [Competitor]'s go-to-market strategy. How do they acquire customers (PLG, sales-led, community)? What's their pricing and packaging strategy? How do they position themselves vs alternatives? What content and channels drive their growth? Identify tactics we could adapt.
What to expect: A strategic breakdown of a competitor’s GTM motion with applicable takeaways.
Build a prototype of a [feature name] feature. It should: [describe the user flow in 3-5 steps]. Use realistic placeholder data. Include empty states, loading states, and error states. The design should match our existing product style: [describe your design system - colors, fonts, general aesthetic].
What to expect: A working prototype you can share with stakeholders for feedback before committing engineering resources.
Build a user onboarding flow for a [type of product]. Include: welcome screen with value proposition, 3 setup steps (choose preferences, connect an integration, invite team members), a progress indicator, and a completion screen that drops the user into the main dashboard. Use a clean, friendly design.
What to expect: A complete onboarding experience you can test with users and iterate on.
Build a clickable demo of our proposed [feature name]. The flow is: [step 1] → [step 2] → [step 3] → [success state]. Include realistic data for a [your industry] use case. This is for an internal stakeholder review - make it look polished but it doesn't need backend logic.
What to expect: A visual demo that communicates the feature concept to engineering and leadership.
Intelligence continuously monitors competitors after a one-time setup. Run the Intelligence setup wizard from New task → Intelligence and Intelligence handles the rest.
In the wizard’s Your context step, describe your product category and market. Intelligence monitors news sources automatically and surfaces relevant industry developments in your daily briefs.What to expect: An ongoing pulse on industry movements, new entrants, and category shifts in your Intelligence dashboard.
Redesign our product page at [url]. Keep the same messaging but update the layout to better showcase [specific feature or value prop]. Add a feature comparison table, improve the testimonials section, and make the CTAs more prominent. Target audience: [describe your ICP].
What to expect: A redesigned product page optimized for conversion and clarity.
