When to use this workflow
- You’re working with a team (co-founders, designers, developers, stakeholders)
- The project involves multiple phases that different people own
- You need a shared workspace where research, builds, and decisions live together
- Stakeholder feedback and approval is part of your process
The workflow
Set up a project
Create a new Project in Rocket to serve as the shared workspace. A project holds all related tasks - Solve reports, Build outputs, Intelligence monitors, and conversations - in one place.Name the project descriptively (e.g., “Q3 Customer Portal” or “Website Redesign 2025”). Invite team members who need access.
Everyone in the project can see all tasks, results, and conversations. Use this as your single source of truth for the initiative.
Phase 1: Research with Solve
One or more team members kick off Solve tasks to build the strategic foundation.Product lead runs competitive research:Designer runs design research:All reports land in the shared project. Team members can read each other’s findings and align on direction before building.
Phase 2: Build collaboratively
The team creates Build tasks within the project. Different team members can own different parts:Developer builds the core app:Designer iterates on the visual design:Team members can review each other’s work through the staging URL and leave feedback in the project conversation.
Phase 3: Review and iterate
Share the staging URL with the broader team and stakeholders for feedback.
- Product manager reviews feature completeness
- Designer checks visual consistency
- Developer tests edge cases and integrations
- Stakeholders provide business feedback
Phase 4: Ship together
When the team agrees the product is ready:
- Run through the pre-launch checklist as a team
- Product lead publishes to production
- Set up analytics to track engagement
- Run SEO and performance optimization
- Share the live URL with the team and celebrate
Example: building a client dashboard
A three-person team (founder, designer, marketer) builds a client-facing dashboard for their consulting business.| Phase | Team member | Task type | Action |
|---|---|---|---|
| Research | Founder | Solve | Competitive analysis of client dashboards |
| Research | Marketer | Solve | What do consulting clients value most in a portal? |
| Build | Founder | Build | Core dashboard with project tracking and invoicing |
| Design | Designer | Build (iterate) | Visual polish, brand alignment, micro-interactions |
| Content | Marketer | Build (iterate) | Onboarding copy, help text, email templates |
| Review | All | - | Stakeholder review via staging URL |
| Ship | Founder | Ship | Publish, connect domain, set up analytics |
Tips for team product development
- Start every project with research. Even a single Solve task gives the team a shared foundation. It’s cheaper than building the wrong thing.
- Let different people own different tasks. The designer iterates on visuals while the developer builds integrations. Parallel work in the same project.
- Use the staging URL for reviews. It’s the fastest way to get feedback from people who aren’t in Rocket.
- Keep conversations in the project. Don’t discuss decisions in Slack and build in Rocket. The project should be the source of truth.
- Ship incrementally. Launch a v1 fast, then iterate based on real user feedback.
What’s next?
Market entry
Expand into a new market with Intelligence → Solve → Build → Ship.
Research to launch
Streamlined solo workflow from research to deployment.
Projects overview
Learn how projects organize tasks and collaboration.
Launch your site
Manage environments and version history.

