What Intelligence does
Intelligence is an interpretation layer, not an alerting system. When a signal appears, it is evaluated against everything else happening across every surface simultaneously: other signals in the same window, the company’s historical patterns, and your specific business context.Watch
Monitors companies across nine pillars: website, social, news, GTM, traffic, product, people, business, and reviews.
Detect
Spots meaningful signals: changes, absences, and cross-pillar patterns that reveal strategy.
Personalize
Ranks what matters based on your role, your company, and the lens you set on each watchlist.
Deliver
Shows Intel in For You, Following, and Watchlist feeds, plus company pillar views.
What Intelligence replaces
People typically do this manually:- Refreshing competitor websites for changes
- Scanning Reddit, Hacker News, and social for sentiment
- Watching LinkedIn for hiring and leadership moves
- Checking G2 and app stores for review shifts
- Piecing together signals from five different tools into a spreadsheet
What Intelligence is not
- Not a news aggregator or general-interest newsletter
- Not a research database you query on demand (that is Solve)
- Not a simple alert tool that pings every change
- Not a team workspace with a shared feed. Each user has a personalized universe
Core principles
| Principle | What it means |
|---|---|
| Signals are truth | Everything you see traces back to a detected change |
| Change beats state | What changed matters more than a static snapshot |
| Absence is a signal | Silence or slowdown can be as important as activity |
| Significance is personalized | The same signal can matter differently per user |
Who it is for
Intelligence serves operators with skin in the game, people whose work changes because of what they learn:- Founders need awareness of market moves before strategic decisions
- Product managers need to know what others shipped and what their hiring implies about what they build next
- Sales leaders need current positioning, pricing moves, and deal prep before every call
- Marketing leaders need messaging shifts, campaign themes, and content gaps
- Investors need portfolio monitoring and market-level pattern detection
- Growth teams need acquisition and expansion signals
Intelligence vs. Solve
Rocket has two research capabilities that serve different purposes.| Intelligence | Solve | |
|---|---|---|
| When to use | You want ongoing awareness of changes | You have a specific question right now |
| How it works | Follow companies, receive continuous Intel | One-time research task, structured report |
| Output | Personalized feeds and company pillars | A report with data, analysis, and recommendations |
| Setup | Follow companies in Discover | New Solve task per question |
| Example | ”Tell me when Competitor X changes their pricing" | "What is Competitor X’s current pricing model?” |
Where to find Intelligence
| Surface | URL | What you see |
|---|---|---|
| Marketing landing | /intelligence | Product overview, browse companies |
| Public company page | /intelligence/companies/{slug} | Company signals, browsable without an account |
| Intelligence home (default) | /dashboard/intelligence/for-you | Your For You feed after login |
| Following | /dashboard/intelligence/following | Intel from companies in your universe |
| Saved | /dashboard/intelligence/saved | Intel cards you have bookmarked |
| Discover | /dashboard/intelligence/discover | Browse and add companies |
| Watchlist | /dashboard/intelligence/watchlist | Your watchlists with scoped intel |
| Company deep-dive | /dashboard/intelligence/company/{slug} | Overview for a specific company (append /{pillar-name} for a specific pillar tab) |
What’s next
Get started
Follow your first companies and start receiving Intel.
Key concepts
Understand signals, Intel, pillars, and personalization.
Company pillars
What each pillar watches and how to read company pillars.
Watchlists
Group companies with a lens and get scoped Intel.