Rocket Intelligence watches companies you care about across every public surface they operate on, including website, social, news, hiring, traffic, product, GTM, finance, and reviews. It tells you not just what changed, but what it means for your business specifically. Those findings are packaged as Intel: ranked, personalized updates that surface in your dashboard so you can scan and act without hunting for information.Documentation Index
Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
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What Intelligence does
Intelligence is an interpretation layer, not an alerting system. When a signal appears, it is evaluated against everything else happening across every surface simultaneously, including other signals in the same window, the competitor’s historical patterns, and your specific business context.Track
Monitors companies across ten pillars: website, social, news, GTM, traffic, product, people, business, reviews, and a cross-pillar overview.
Detect
Spots meaningful signals, including changes, absences, and cross-pillar patterns that reveal strategy.
Personalize
Ranks what matters based on your role, purposes, and pinned priorities.
Deliver
Shows Intel in Following and For You feeds, plus company pillar dashboards.
What Intelligence replaces
People typically do this manually:- Refreshing competitor websites for changes
- Scanning Reddit, Hacker News, and social for sentiment
- Watching LinkedIn for hiring and leadership moves
- Checking G2 and app stores for review shifts
- Piecing together signals from five different tools into a spreadsheet
What Intelligence is not
- Not a news aggregator or general-interest newsletter
- Not a research database you query on demand (that is Solve)
- Not a simple alert tool that pings every change
- Not a team workspace with a shared feed. Each user has a personalized universe.
Core principles
| Principle | What it means |
|---|---|
| Signals are truth | Everything you see traces back to a detected change |
| Change beats state | What changed matters more than a static snapshot |
| Absence is a signal | Silence or slowdown can be as important as activity |
| Significance is personalized | The same signal can matter differently per user |
| Facts free, interpretation paid | Raw signals are visible on public pages; deeper interpretation aligns with paid plans |
Who it is for
Intelligence serves operators with skin in the game, people whose work changes because of what they learn:- Founders and CEOs need competitive awareness before board meetings and strategic decisions
- Product leaders need to know what competitors shipped and what their hiring implies about what they are building next
- Sales leaders need current positioning, pricing moves, and competitive deal prep before every call
- Marketing leaders need competitor messaging shifts, campaign themes, and content gaps
- Strategy and corp dev need market-wide patterns, M&A signals, and convergence moves
- Investors need portfolio company monitoring and market-level pattern detection
Intelligence vs. Solve
Rocket has two research capabilities that serve different purposes.| Intelligence | Solve | |
|---|---|---|
| When to use | You want ongoing awareness of changes | You have a specific question right now |
| How it works | Follow companies, receive continuous Intel | One-time research task, structured report |
| Output | Personalized feeds and company dashboards | A report with data, analysis, and recommendations |
| Setup | Follow companies in Discover | New Solve task per question |
| Example | ”Tell me when Competitor X changes their pricing" | "What is Competitor X’s current pricing model?” |
Where to find Intelligence
| Surface | URL | What you see |
|---|---|---|
| Marketing landing | /intelligence | Product overview, browse companies |
| Public company page | /intelligence/{slug} | Company signals, browsable without an account |
| Dashboard (default) | /dashboard/intelligence/following | Your Following feed after login |
| For You | /dashboard/intelligence/for-you | Recommended Intel outside your universe |
| Discover | /dashboard/intelligence/discover | Browse and add companies |
| Company deep-dive | /dashboard/intelligence/{slug}/{pillar} | Pillar-level detail for a specific company |
What’s next
Get started
Follow your first companies and start receiving Intel.
Key concepts
Understand signals, Intel, pillars, and personalization.
Company pillars
What each pillar tracks and how to read a company canvas.
Best practices
Get the most value with the least effort.