This page explains the concepts you will encounter throughout Intelligence. Understanding these makes the rest of the documentation clearer.Documentation Index
Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
Use this file to discover all available pages before exploring further.
Terminology
| Term | Meaning |
|---|---|
| Signal | A single detected change such as a pricing update, a new hire, a social post, a traffic shift, or a press article |
| Intel | What you read in the product: signals interpreted with context and connections, ranked for you |
| Following | Your feed of Intel from every company in your universe |
| For You | Intel from companies outside your universe, surfaced when signals match your interests |
| Discover | Where you browse and add companies to follow |
| My Universe | Your personal set of followed companies (shown in the sidebar) |
| Follow | Add a company to your universe and start receiving Intel about it |
| Pin | Mark a company as priority so its Intel surfaces first |
| Subscribe / Purpose | Set why you follow a company so Intel is tailored to your specific interest |
| Pillar | A category of intelligence on a company dashboard (Website, Social, News, etc.) |
| Company canvas | A company’s full dashboard: Overview tab plus nine content pillar tabs |
| Preview mode | Viewing a company without following. It appears in sidebar but does not generate personalized Intel |
How signals become Intel
Intelligence is not a feed of raw alerts. It is an interpretation layer that connects signals into a strategic picture.Detection
Intelligence monitors every public surface a company operates on, including their website, social accounts, news coverage, job boards, review platforms, traffic patterns, and more. When something changes, a signal is created.
Context
Each signal is evaluated against everything else: other signals from the same company in the same window, historical patterns of that company’s behavior, and your specific business context.
Interpretation
Intelligence determines not just what changed, but what the change likely means. A pricing page update alone is a data point. That same update combined with enterprise-focused social posts and senior sales hiring is a pattern, revealing an enterprise push becoming visible.
Personalization
The interpreted signal is ranked based on your role, your purposes for following that company, and your pinned priorities. A sales leader and a product manager see the same underlying signals ranked differently.
The daily brief
Every day, Intelligence produces a structured brief for each company you follow. The brief has three parts:| Section | What it contains |
|---|---|
| Signals and insight | A synthesized paragraph connecting everything that moved across surfaces in the past 24 hours into one strategic picture |
| Observed events and patterns | The specific evidence: every signal that was detected and contributed to the synthesis |
| What this means for your business | A direct, specific implication written in the context of your competitive position |
Personalization
Intelligence personalizes what you see through three mechanisms:Your profile
Your profile
During first login, you provide your name, business URL, and role. Intelligence uses your role to determine which signals are most relevant. A marketing leader sees content and campaign signals ranked higher; a product leader sees feature launches and hiring patterns ranked higher.
Purposes (Subscribe)
Purposes (Subscribe)
For each company you follow, you can set one or more purposes (why you are tracking them). Click Subscribe on the company dashboard to begin. You first select a category (such as Competitive, Sales, or Marketing), then write a custom title and description explaining your specific interest. You can click + Add another to attach additional purposes to the same company.Once saved, your purpose appears as a badge next to the Following button on the company dashboard, confirming that Intel for this company will be tailored to your stated reason for tracking.
Pins
Pins
Pinned companies always surface first. Use pins for the competitors that affect your daily decisions.
Cross-pillar pattern detection
A single real-world event often creates signals in several pillars. Intelligence connects those dots automatically. Example: A competitor preparing an enterprise push might generate:- Website: Pricing page adds an enterprise tier
- Social: CEO posts about “enterprise-grade reliability”
- People: Five new enterprise sales roles posted
- GTM: First LinkedIn ads targeting IT leaders
Absence detection
Silence is a signal. Intelligence tracks not just what happens, but what stops happening.- A competitor that posted twice daily goes quiet for two weeks
- A regularly updated changelog stops getting entries
- Job postings in a department suddenly disappear
Public vs. authenticated experiences
| Experience | What you see |
|---|---|
Public (/intelligence/{slug}) | Company signals and pillar data, browsable without an account |
Authenticated (/dashboard/intelligence) | Personalized feeds, daily briefs, interpretation layers, purpose-based ranking |
What’s next
Following feed
Your daily source of Intel from companies in your universe.
Company pillars
What each pillar tracks and how to read the company canvas.
Discover
Find and add companies to your universe.
Best practices
Tips for getting maximum value from Intelligence.