Rocket Intelligence is a personal intelligence product. It watches companies on your behalf and delivers structured Intel tailored to your role and interests. It is not competitive intelligence tooling. It is your personal lens on the world.
Core terminology
| Term | Definition |
|---|---|
| Rocket Intelligence | A personal intelligence product that watches companies and delivers structured, personalized Intel |
| Intel | A complete read on what is happening: what changed, what it means, why it matters, and the evidence |
| Intel card | The structured unit of delivery. Every card answers: what happened, what it means, and why it matters |
| Entity | A thing a user watches. Three types: Company (shipped), Space (next release), Trend (next release) |
| Pillar | One of nine kinds of signal Rocket reads (Website, Social, News, GTM, Traffic, Product & Technology, People & Hiring, Business & Finance, Reviews & Community) |
| Watchlist | Companies grouped together with a lens |
| Lens | A plain-language description of what you want to know: the strategic question a watchlist answers |
| Following feed | Intel from companies the user follows |
| For You feed | A discovery feed surfacing Intel from across all companies based on your interests |
| Magnitude | How much an Intel card matters: High, Medium, or Low |
| Trail | Sources, evidence, and methodology behind an Intel card |
| Follow | Add a company to your universe and start receiving Intel about it |
| My Universe | Your personal set of followed companies |
Anatomy of an Intel card
An Intel card is the atomic unit of intelligence. It is not an alert or a notification. It is a structured read that connects signals into meaning. Every Intel card includes:- Title: a headline summarizing what happened
- What it means: interpretation of the underlying signals
- Why it matters: the business implication for you
- Magnitude: High, Medium, or Low significance rating
- Evidence: the specific signals that contributed
- Trail: full sources, methodology, and reasoning chain
- Confidence score: how strongly the evidence supports the interpretation
- Counter-narrative: alternative explanations worth considering
- Connected signals: related Intel from other pillars or companies
Entities
An entity is anything Rocket watches on your behalf. Today that means companies. Soon it will include Spaces and Trends.| Entity type | Status | Description |
|---|---|---|
| Company | Shipped | A specific organization Rocket monitors across all nine pillars |
| Space | Next release | A market category or vertical (e.g., “AI code editors”) |
| Trend | Next release | A cross-company pattern or movement (e.g., “enterprise pivot”) |
Pillars
A pillar is one dimension of signal that Rocket reads. Every company is watched across all nine:- Website Intelligence
- Social Media
- News & Media
- GTM (Go-to-Market)
- Traffic
- Product & Technology
- People & Hiring
- Business & Finance
- Reviews & Community
Magnitude
Magnitude tells you how much an Intel card matters relative to your priorities. There are exactly three tiers:| Level | Meaning |
|---|---|
| High | Material change that likely requires action or awareness today |
| Medium | Notable development worth monitoring over the coming days |
| Low | Incremental signal that contributes to a pattern over time |
Watchlists and lenses
A watchlist groups companies together with a lens, your strategic question. The lens drives what Intel surfaces within that watchlist. Two watchlists can contain the same companies but produce completely different Intel because they ask different questions. For example:- Lens A: “Which of these companies are moving upmarket?”
- Lens B: “Who is hiring aggressively in APAC?”
Feeds
| Feed | Source | Purpose |
|---|---|---|
| Following | Companies in your universe | Intel from entities you follow |
| For You | All companies on the platform | Personalized Intel from both followed and unfollowed companies, ranked by relevance to your role and interests |
Language conventions
Rocket Intelligence uses specific language deliberately:- Rocket watches companies (never “tracks”)
- The product delivers Intel (never “alerts” or “notifications”)
- Significance is expressed as Magnitude with exactly three levels: High, Medium, Low
- A watchlist’s purpose is called a lens
- Your set of followed companies is your universe
What’s next
Following feed
Intel from companies you follow.
Watchlist
Group companies with a lens for focused Intel delivery.
For You
Discover Intel from companies outside your universe.
Company pillars
Deep-dive into the nine dimensions of company activity.