Website Intelligence

The Website pillar watches what a company says on its own website. This is the surface they control most directly, and every change is intentional, making it one of the highest-signal dimensions in Intelligence.

Website intelligence selected in the company sidebar navigation

Website Intelligence full pillar view with sub-tab navigation

What it watches

Homepage: headline, hero copy, CTAs, banners, social proof
Pricing page: tiers, packaging, pricing model, copy and layout
Product pages: what is promoted, deprioritized, or newly added
About & company: mission statements, positioning, team pages
Blog and content: publishing cadence, topics, and themes
Legal & compliance: terms of service, certifications, privacy policy changes
Technical surface: detected stack changes, infrastructure signals

Sub-tabs

The Website Intelligence pillar has six sub-tabs. Each shows relevant stats (total changes, last change time, pages tracked, change velocity, most active area), a recent changes timeline, a change distribution chart, and a change heatmap.

Overview

A high-level summary of all detected website changes across every monitored page. Shows total changes (127), last change (8h ago), pages tracked (115), change velocity (7.94/day), and most active area (Home page). Below the stats you’ll find a recent changes list, change distribution bar chart, and a change heatmap showing activity density over time.

Pricing

Watches pricing page structure and changes. Shows plan count (tiers), price range, last pricing change, and change velocity. Includes a current pricing architecture view and a pricing change history timeline so you can see how their packaging evolves.

About & company

Watches changes to mission statements, team pages, positioning language, and company narrative. Use this to detect when a company reframes who they are or who they serve.

Blog & content

Watches publishing cadence, topic themes, and content strategy shifts. A sudden drop in publishing or a new topic cluster often signals a strategic pivot before it appears anywhere else.

Legal & compliance

Watches terms of service updates, new certifications, and privacy policy changes. New compliance pages (SOC 2, HIPAA, GDPR) often precede an enterprise push. This tab catches them the moment they appear.

Technical

Surfaces detected stack changes, infrastructure signals, and technology evolution. Useful for engineering and product teams watching how companies evolve their technical choices and platform bets.

Example Intel from this pillar

Intel	Magnitude	What it means
Homepage CTA changed from developer signup to enterprise demo request	High	Audience shift toward enterprise buyers
New compliance certifications page added (SOC 2, HIPAA)	High	Enterprise readiness investment
Pricing restructured from three tiers to four with a new enterprise tier	High	Packaging expansion targeting larger accounts
Blog publishing cadence dropped from weekly to monthly	Medium	Content strategy deprioritized or team change
Footer updated to add new product category link	Low	New product area being seeded

What is not in this pillar

Signal type	Where to find it
Paid ads and campaigns	GTM
Press articles about the company	News & Media
Product shipping and changelogs	Product & Technology
Visit volumes and traffic sources	Traffic (Coming soon)

A pricing page change in the Website pillar often appears alongside signals in People (enterprise sales hiring), GTM (new ad targeting), and Social (executive posts about enterprise readiness). Cross-reference to confirm whether a change is cosmetic or strategic.

What it watches