Skip to main content

Documentation Index

Fetch the complete documentation index at: https://docs.rocket.new/llms.txt

Use this file to discover all available pages before exploring further.

The Website pillar tells you what a company says on its own website. This is the surface they control most directly, so every change is intentional.
Website Intelligence Pricing tab showing total changes, recent page updates, and change distribution
The Website Intelligence pillar has six sub-tabs: Overview, Pricing, About & company, Blog & content, Legal & compliance, and Technical. Each tab shows relevant stats (total changes, last change time, pages tracked, change velocity, most active area), a recent changes timeline, a change distribution chart, and a change heatmap.

​
What it tracks

  • Homepage: headline, hero copy, CTAs, banners, social proof
  • Pricing page: tiers, packaging, pricing model, copy and layout
  • Product pages: what is promoted, deprioritized, or newly added
  • About / company: mission statements, positioning, team pages
  • Blog and content: publishing cadence, topics, and themes
  • Legal / compliance: terms of service, certifications, privacy policy changes
  • Technical surface: detected stack changes, infrastructure signals

​
Example Intel

  • Homepage CTA moved from developer signup to enterprise demo request
  • New compliance certifications page added (SOC 2, HIPAA)
  • Pricing restructured from three tiers to four with a new enterprise tier
  • Blog publishing cadence dropped from weekly to monthly

​
What is not in this pillar

Signal typeWhere to find it
Paid ads and campaignsGTM
Press articles about the companyNews & Media
Product shipping and changelogsProduct & Technology
Visit volumes and traffic sourcesTraffic
A pricing page change in the Website pillar often appears alongside signals in People (enterprise sales hiring), GTM (new ad targeting), and Social (executive posts about enterprise readiness). Cross-reference to confirm whether a change is cosmetic or strategic.

​
What’s next

Social Media

What the company and its executives post publicly.

News & Media

Third-party press coverage and editorial narrative.