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The Following feed shows Intel from every company in your universe, ranked by magnitude and personalized to your role and lens.
Following tab highlighted in the Intelligence header navigation

Layout

The Following feed is organized into three areas:
  • Header tabs: switch between For You, Following, and Saved
  • Filter bar: narrow results by company, signal type, or time window (All companies | All signals | Last 24hr)
  • Right sidebar: contextual nudges that change based on your current stage, such as prompts to follow companies, create a watchlist, or discover new signals

Intel cards

Each Intel card in your feed contains:
Intel card showing magnitude badge, headline, pillar tags, and trail evidence
  • Company name and timestamp at the top of the card
  • Magnitude badge (High, Medium, or Low) indicating significance
  • Headline summarizing the interpreted Intel
  • Detail paragraph explaining what was detected and its broader context
  • Pillar tags showing which pillars contributed (Business, News, GTM, etc.)
  • “Tracking” link connecting this Intel to the lens you set for the company
  • Quoted evidence: the raw source material supporting the interpretation
  • The Trail section listing the evidence chain behind the Intel
  • Thumbs up and bookmark icons for feedback and saving
Intel is ranked based on:
  • Magnitude: High-magnitude Intel surfaces first
  • Your pins: pinned companies get priority
  • Your lens: the reason you watch each company weights which signals matter more
  • Your role: from your profile, used to prioritize signal types

Viewing pillar detail

Expanding an Intel card reveals deeper analysis including “What this means for you” and “What could make this wrong” sections. Click View pillars to open the full pillar navigation for that company.
Expanded Intel detail showing What This Means For You, What Could Make This Wrong, and View pillars button

Daily rhythm

The recommended way to use Following:
1

Scan once daily

Spend 5 to 10 minutes reviewing what surfaced overnight. High-magnitude Intel appears at the top.
2

Read the personalized implication

Each Intel card includes a “What this means for you” section connecting the signal to your context.
3

Go deeper when needed

Click View pillars on any Intel card to open the company’s full pillar view and investigate further.
4

Act or note

Decide whether a signal needs a Solve task, a conversation with your team, or just awareness. Bookmark important Intel for later reference.

Empty state

If you have not followed any companies yet, Following shows a welcome message directing you to Discover to build your universe.
Following only shows Intel from companies in your universe. For signals from companies you do not watch, check the For You feed.

What’s next

For You

Intel from outside your universe that matches your interests.

Saved

Your personal collection of bookmarked Intel.

Discover

Find and add companies to grow your universe.

Company pillars

Deep-dive into a specific company’s activity.