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Documentation Index

Fetch the complete documentation index at: https://docs.rocket.new/llms.txt

Use this file to discover all available pages before exploring further.

When you open a company in Intelligence, you see a company canvas, a dashboard with an Overview tab and nine content pillar tabs. Each pillar tracks a different dimension of the company’s public activity. Signals are detected inside individual pillars. The Intel in your Following and For You feeds may combine signals from one or many pillars into a single interpreted insight.
Company canvas overview showing pillar navigation in sidebar and cross-pillar statistics

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Overview tab

The Overview is not a separate data source. It is a cross-pillar summary that gives you a quick read before opening specific pillars. What you see on Overview:
  • Pillar summary cards at the top showing key metrics with trend graphs (GTM campaigns, Traffic visits, Product & technology releases) and highlighted tags for what changed this week
  • Pillar stat row showing counts across all dimensions: Website changes, Social engagements, People hiring signals, Business data, News articles, and Reviews with G2 rating trends
  • Significant signals section listing high-confidence findings with pillar tags, confidence scores, and expandable details
  • Data coverage and Activity heatmap sections at the bottom showing monitoring completeness
Use Overview when: You want a quick read on “what is moving” before diving into a specific dimension. When you click a company in your sidebar, it expands to show all available pillar tabs. Click any pillar name (Website Intelligence, Social media, News & media, etc.) to jump directly to that dimension of the company’s activity.
Sidebar showing expanded pillar navigation for Nike and another entity (Amazon) available to click below

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Pillar tabs

Website

What the company says on its own site

Social Media

Posts, engagement, and executive activity

News & Media

Third-party press and editorial coverage

GTM

How the company acquires customers

Traffic

Who visits and from where

Product & Technology

What the company ships

People & Hiring

Who works there and what hiring implies

Business & Finance

Revenue signals, funding, and partnerships

Reviews & Community

What customers and the market say back

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Pillar boundary cheat sheet

One real-world event can create signals in several pillars. Use this table to know where to look.
If you are looking at…Open this pillar
Homepage, pricing page, blog on their siteWebsite
Company or executive postsSocial Media
Visits, SEO rankings, channel mixTraffic
Ads, campaigns, creators, DevRelGTM
Releases, GitHub, API, changelogProduct & Technology
Jobs, exec moves, GlassdoorPeople & Hiring
Funding, pricing strategy, partnershipsBusiness & Finance
Press, journalists, media narrativeNews & Media
G2, Reddit, HN, app reviewsReviews & Community
Everything at a glanceOverview
Intelligence’s core value is connecting signals across pillars. A pricing page change (Website) combined with enterprise sales hiring (People) and LinkedIn ads targeting IT leaders (GTM) is one story: an enterprise push, visible across three tabs simultaneously.

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Reading across pillars

Individual pillar tabs give depth. The real insight often comes from cross-referencing:
  • Launch detection: Website changes + Social posts + News coverage spiking in the same window
  • Strategic pivot: Messaging shift (Website) + New department hiring (People) + Ad theme change (GTM)
  • Trouble signals: Review ratings dropping (Reviews) + Hiring freeze (People) + Media tone shifting negative (News)
  • Enterprise expansion: Pricing tier added (Website) + Enterprise sales hiring (People) + First LinkedIn ads targeting CIOs (GTM) + Security certification page added (Website)

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What’s next

Website pillar

Start with the most direct window into a competitor’s strategy.

Best practices

How to read pillars effectively and spot patterns.