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The For You feed is your primary view in Intelligence. It surfaces Intel from both companies you already follow and companies outside your universe, ranked by relevance to your role, industry, and activity patterns.
For You tab highlighted in the Intelligence header navigation

What you see

Each Intel card in the For You feed includes the same anatomy as Following cards (magnitude badge, headline, detail, pillar tags, and trail). For companies you don’t yet watch, a Follow button appears so you can add them to your universe directly from the feed.
For You Intel card with Follow button highlighted on an unfollowed company
  • Company name and timestamp at the top
  • Follow button: appears on unfollowed companies so you can add them to your universe
  • Magnitude badge (High, Medium, or Low)
  • Headline and detail with the interpreted Intel
  • Pillar tags showing which pillars contributed
  • The Trail section with supporting evidence

How it works

For You ranks and surfaces Intel through several signals:
  • Your role: a product leader sees product and hiring signals weighted higher
  • Your industry: companies in your market get priority, whether you follow them or not
  • Pattern matching: if companies you watch are making a certain move, For You surfaces other companies making similar moves
  • Cross-market signals: significant events that affect your landscape even from companies outside your direct space
  • Engagement patterns: Intelligence learns what matters to you from your reading and interaction history

Acting on For You Intel

When something catches your attention:
ActionWhat it does
FollowAdds the company to your universe. Future Intel appears in Following.
View pillarsOpens the company’s pillar view so you can investigate further.
Scroll pastIntelligence learns from your engagement patterns over time.

When to check

For You is not a daily obligation. Check it when you want to:
  • Discover companies entering your market
  • Spot industry-wide trends before they reach companies you already watch
  • Find inspiration from adjacent markets
  • Expand your universe with companies you didn’t know to follow

Empty state

If For You shows no Intel yet, Intelligence has not gathered enough data to personalize your feed. This resolves as you follow more companies, interact with Intel cards, and your profile data helps Intelligence understand your interests.

What’s next

Following

Intel from companies already in your universe.

Discover

Actively browse and add companies.

Saved

Your personal collection of bookmarked Intel.

Key concepts

How personalization and signal matching work.