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An Intel card is the atomic unit of Rocket Intelligence. It is not an alert, not a notification, and not a raw data point. It is a structured read that connects signals into meaning: what happened, what it means, and why it matters to you specifically. Intel cards appear everywhere in the product: your For You feed, the Following feed, Watchlist detail views, and company pillar views.
Intel card showing company name, magnitude badge, headline, detail paragraph, pillar tags, watchlist name, tracking link, and trail evidence

An Intel card in the Following feed showing magnitude, headline, detail, pillar tags, watchlist name, and trail.

Card anatomy

Every Intel card contains these elements from top to bottom:

Magnitude

Magnitude tells you how much a card matters relative to your priorities. There are exactly three levels: Magnitude is personalized. The same underlying signal may be High for one user and Medium for another depending on their role, lens, and followed companies.

Expanded view

Clicking on an Intel card expands it to reveal deeper analysis:
Expanded Intel card with What This Means For You, What Could Make This Wrong, and View pillars button

Expanded Intel card showing personalized implications and the View pillars button.

The expanded view includes:
  • “What this means for you”: a personalized implication connecting the signal to your specific role and business context
  • “What could make this wrong”: alternative explanations or caveats worth considering before acting
  • View pillars button: opens the full pillar navigation for that company so you can investigate further

What every card includes

Every Intel card gives you full depth:
  • Headline summarizing what happened
  • What it means: interpretation of the underlying signals
  • Why it matters: the business implication for you
  • Magnitude: High, Medium, or Low significance rating
  • Evidence: the specific signals that contributed
  • Trail: full sources, methodology, and reasoning chain
  • Confidence score: how strongly the evidence supports the interpretation
  • Counter-narrative: alternative explanations worth considering
  • Connected signals: related Intel from other pillars or companies

How cards are ranked

Intel cards in your feed are not shown in chronological order. They are ranked by a combination of factors:
  1. Magnitude: High-magnitude Intel surfaces first
  2. Your pins: pinned companies get priority positioning
  3. Your lens: the reason you watch each company weights which signals matter more
  4. Your role: from your profile, used to prioritize relevant signal types
  5. Recency: more recent Intel ranks higher when other factors are equal

Interacting with cards

What Intel cards are not

Intel cards are deliberately different from what other tools produce:
  • Not alerts. An alert fires when a threshold is crossed. Intel interprets what the crossing means.
  • Not notifications. A notification tells you something happened. Intel tells you what it means for your business.
  • Not raw data. A data point is one number. Intel connects multiple data points across pillars into a coherent read.
The best way to build intuition for Intel cards is to scan your For You feed daily for one week. After a few days, the format becomes second nature and you will instinctively know which cards deserve deeper investigation.

What’s next

Following feed

Intel from companies in your universe, surfaced daily.

Saved

Bookmark cards for meetings, decisions, or tracking signals over time.

Key concepts

Full terminology and mental model behind Rocket Intelligence.

Best practices

How to read and act on Intel effectively.