The Social Media pillar tells you what a company and its tracked executives post publicly, and how that content lands with their audience.Documentation Index
Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
Use this file to discover all available pages before exploring further.
What it tracks
- Company posts: activity across LinkedIn, X, YouTube, TikTok, Instagram, Facebook, Reddit
- Executive posting and cadence: individual executives tracked with their content
- Engagement anomalies: detects spikes above baseline (e.g., “+486% above 90-day baseline”) classified as Major or Moderate, with platform and trend data
- Content intelligence: themes, topics, and messaging patterns across posts
- Deleted content: tracks removals detected within the monitoring window
- Cross-platform presence: where the company is active and where it is silent
- Coordinated posting patterns: detects when brand and executives post on the same theme simultaneously
Example Intel
- CEO posting cadence dropped from daily to once per week
- Product launch post hit 4x normal engagement on LinkedIn
- First TikTok content appeared after months of zero activity
- Executive started posting about “enterprise reliability”, a theme shift from developer-focused content
What is not in this pillar
| Signal type | Where to find it |
|---|---|
| Reddit/HN threads about the company | Reviews & Community |
| Journalist coverage and press articles | News & Media |
| Paid social ads and campaigns | GTM |
What’s next
News & Media
Third-party coverage you do not control.
GTM
How the company actively acquires customers.