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Discover is where you find and add companies to your universe. Browse the full catalog of 50,000+ available companies, filter by industry, or explore personalized suggestions.
Discover page showing company list with names, domains, follower counts, signals per week, and Follow buttons

Page layout

The Discover page is organized to help you find relevant companies quickly:
  • Search bar at the top for finding companies by name or domain
  • Company / Space / Trend tabs to switch between entity types
  • Industry filter chips: All industries, E-Commerce, Beauty & Personal Care, and more
  • “Suggested for you” section: personalized recommendations based on your universe and profile
  • “All companies” section: the full browsable list with total count (e.g., “All companies (702)“)

Company entries

Each company in the list displays:
  • Logo and company name
  • Domain URL (e.g., nike.com)
  • Followers count: how many Intelligence users watch this company
  • Signals/wk: average number of signals detected per week
  • Follow button: click to add the company to your universe

Following a company

Click the Follow button on any company to add it to your universe.
Follow button highlighted on a specific company in the Discover list
Once you follow a company:
  1. It appears in your sidebar under your followed entities
  2. Signal collection begins across all nine pillars
  3. Intel from that company starts appearing in your Following feed
  4. You can open its company overview to browse individual pillar tabs

Finding the right companies

When to add more companies

Good times to expand your universe:
  • A new competitor enters your market
  • A company keeps surfacing in your For You feed
  • An adjacent market is making moves that could affect you
  • You hear about a company in a deal or industry conversation
  • You want broader coverage of a specific industry vertical
You do not need to specify what to monitor per company. Intelligence automatically watches all nine pillars for every company you follow.

What’s next

Following

See Intel from companies you just added.

For You

Intel from companies matched to your interests.

Company pillars

Deep-dive into a company’s activity across all dimensions.

Best practices

How to choose what to watch and avoid noise.