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A Watchlist groups companies together with a lens, a plain-language description of what you want to know. Instead of browsing individual company feeds, you define a strategic question and Rocket watches for Intel that answers it.
Watchlist link highlighted in the sidebar navigation

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What makes up a Watchlist

Every watchlist has three parts:
ComponentRole
CompaniesThe set of entities Rocket watches for this watchlist
LensYour strategic question: the purpose that drives which Intel surfaces
Delivery settingsHow and when you receive Intel (channel + frequency)
The lens is the key differentiator. Two watchlists can contain the same companies but produce completely different Intel because they ask different questions.

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Browsing your Watchlists

Click Watchlist in the sidebar to see all your watchlists. The page has two tabs:
  • My Watchlist: watchlists you have created
  • Discover Watchlist: pre-built watchlists you can adopt
Each item shows the watchlist name, description, and company logos.
Watchlist list showing multiple watchlists with names, descriptions, and company logos

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Watchlist detail view

Opening a watchlist shows its full context: the lens description, the companies being watched, and a Recent Intel section containing Intel cards scoped through that watchlist’s lens. The right sidebar displays delivery settings, showing which channels are connected and the chosen frequency.
Watchlist detail view showing lens, companies, recent Intel, and delivery channels

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Creating a Watchlist

Click the Create Watchlist button at the top of your watchlist list to start.
Create Watchlist button highlighted at the top of the watchlist list
Creation is a guided multi-step flow:
1

Describe your lens

Describe what you want to track and why in plain language. The more specific the better: name the companies, the signals, and what a meaningful move looks like to you. Example prompts are offered as starting points:
  • “Which dev tools are moving upmarket fastest?”
  • “Who is launching AI agents this quarter?”
  • “Which competitors are expanding internationally?”
Create Watchlist form with lens description textarea and example prompt chips
2

Answer clarifying questions

Rocket asks a short set of questions to sharpen your lens. These are multi-choice and help define what kinds of signals matter most for your question.
Clarifying questions step with multi-choice options to refine the watchlist lens
3

Add companies

Select which companies to include. You can search or pick from companies you already follow.
Add companies page with search bar and grid of followed companies

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Delivery channels

Each watchlist can deliver Intel through configured channels:
ChannelStatus
EmailConnected
WhatsAppComing soon
SlackComing soon
You also choose a delivery frequency, Daily or Weekly, depending on how often you need updates for that particular question.

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Limits

Adding a company to a watchlist automatically follows that company if you are not already following it. There is no limit on the number of watchlists you can create or the number of companies you can add to a single watchlist. However, you can follow a maximum of 10 companies across your account. If you attempt to follow more than 10, a message will be displayed indicating the limit has been reached.

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What’s next

Following feed

Intel from every company in your universe, ranked and personalized.

For You

Discovery Intel from companies outside your universe.

Key concepts

Understand Intel, lenses, magnitude, and other core terms.

Discover

Find companies to follow or add to a watchlist.