The News & Media pillar tells you how third-party press and editorial cover a company. This is the narrative the company does not control: what journalists, analysts, and publications say about them.Documentation Index
Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
Use this file to discover all available pages before exploring further.
What it tracks
- Coverage volume and velocity: how much press a company gets and when it spikes
- Top articles and tier-1 placements: which outlets are writing about them
- Sentiment and narrative themes: how the tone and story evolve over time
- Press releases and PR strategy signals: when they are actively driving media
- Executive media appearances: interviews, awards, analyst recognition
- Narrative gaps: differences between what the company says (Website/Social) and what press says
Example Intel
- Tier-1 coverage shifted from “AI safety” to “enterprise readiness” over six weeks
- Coverage volume spiked 3x coinciding with a funding announcement
- Press narrative turned negative after a security incident, while company website made no acknowledgment
- First analyst mention in a Magic Quadrant category
What is not in this pillar
| Signal type | Where to find it |
|---|---|
| Company-driven PR motions and ad campaigns | GTM |
| User reviews on G2, Reddit, or app stores | Reviews & Community |
| Company’s own blog posts | Website |
What’s next
GTM
How the company actively acquires customers.
Traffic
Who visits and from where.