News & Media pillar showing coverage overview with volume trends and sentiment.
What it watches
- Press articles: volume, velocity, and tier-1 placements
- Announcements: company-issued press releases and their pickup rate
- Partnerships: joint announcements and co-marketing coverage
- Public events: conference mentions, keynote coverage, event appearances
- Editorial narrative: how themes and story arcs evolve across publications
- Sentiment direction: tone shifts from positive to negative (or vice versa) over time
Sub-tabs
The News & Media pillar has five sub-tabs: Overview, Article feed, Sentiment analysis, Awards & recognition, and PR activity.Overview
A high-level summary of all media coverage including total article volume, sentiment breakdown (positive/negative/neutral percentages), tier-1 coverage count, coverage velocity, and top-line narrative themes. Use this for a quick pulse check on how the market perceives a company.
Overview tab with coverage summary, sentiment split, and narrative themes.
Article feed
The primary reading view showing individual articles with coverage volume trend charts, a top articles table with impact ratings, source tier classification, and publish dates. Filter by time range, sentiment, or source tier to focus on what matters.
Article feed showing coverage volume trend and top articles with impact ratings.
Sentiment analysis
Watches how tone and narrative themes evolve over time across all press coverage. Visualizes sentiment trends with breakdowns by theme, showing when dominant narratives shift. A move from positive to negative sentiment, or a new theme emerging, reveals market perception changes before they surface elsewhere.
Sentiment analysis tracking tone evolution and theme shifts over time.
Awards & recognition
Surfaces industry awards, analyst mentions, and recognition events. Useful for detecting when companies gain credibility in new categories or appear in analyst frameworks like Magic Quadrants and Wave reports for the first time.
Awards & recognition tab showing industry recognition and analyst mentions.
PR activity
Detects coordinated press releases and media outreach patterns. Distinguishes between organic coverage and company-driven PR motions, showing when a company is actively shaping their narrative versus receiving unsolicited attention.
PR activity tab distinguishing organic coverage from company-driven media motions.
Example Intel from this pillar
What is not in this pillar
What’s next
GTM
How the company actively acquires customers.
Social Media
What the company and its executives post publicly.