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Documentation Index

Fetch the complete documentation index at: https://docs.rocket.new/llms.txt

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The GTM (Go-to-Market) pillar tells you how a company actively acquires customers. This is the demand-generation and distribution strategy in motion.
GTM pillar showing paid marketing overview with GTM fingerprint radar chart and top motions breakdown
The GTM pillar has seven sub-tabs: Overview, Paid marketing, Creator & influencer, PR & Media (coming soon), SEO & content (coming soon), Developer marketing (coming soon), and Community & virality (coming soon). The Paid marketing tab shows stats like Total visits, Top channel, Paid share, Diversity score, and GTM posture, along with a “GTM fingerprint” radar chart and “Top motions” breakdown showing percentage allocation across Paid, Creator, PR, SEO, Dev, and Community channels.

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What it tracks

  • Paid campaigns and ad creative: messaging, format, and targeting (not unreliable spend estimates)
  • Creator and influencer partnerships: sponsored content, brand ambassadors
  • PR outreach and launch motions: coordinated media pushes
  • SEO and content strategy: programmatic SEO, content clusters, keyword targeting
  • Developer marketing: DevRel programs, open source activity, events and sponsorships
  • Community and virality: company-driven community growth, referral programs

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Example Intel

  • First LinkedIn ads appeared targeting enterprise IT decision-makers
  • Creator partnership program went quiet for six weeks after running weekly
  • New programmatic SEO pages detected for comparison keywords (“X vs Y”)
  • Sponsored developer conference presence increased from one event to four in a quarter

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What is not in this pillar

Signal typeWhere to find it
Resulting visit volumes and traffic patternsTraffic
Blog pages on their own siteWebsite
Organic social posts (non-paid)Social Media
Press articles resulting from PRNews & Media
GTM signals often appear before results show up in Traffic. A new paid campaign (GTM) should produce a traffic spike (Traffic) within weeks. If it does not, the campaign may be underperforming.

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What’s next

Traffic

The results of GTM efforts: who visits and from where.

Product & Technology

What the company is shipping.