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A step-by-step recipe for redesigning an existing website with Rocket. This covers the full process from defining goals through auditing, planning, executing page by page, reviewing, and deploying.
This recipe uses Build’s Redesign feature. Redesign takes an existing URL and transforms it - preserving content while reimagining the visual design. See Redesign for full details.

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Before you start

Gather these before beginning:
  • The URL of the site you’re redesigning
  • A clear idea of what needs to change (visual style, layout, conversion elements, mobile experience)
  • Any brand assets you want to keep (colors, fonts, logos)
  • A list of the most important pages (start with these)

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The recipe

1

Define your goals

Be specific about what you’re trying to achieve. “Make it look better” is a start, but the more precise your goals, the better the redesign.Common goals:
  • Modernize the visual design (dated typography, layout, color palette)
  • Improve conversion rates (better CTAs, clearer value proposition, reduced friction)
  • Improve mobile experience (responsive layout, touch-friendly navigation)
  • Align with a new brand identity (new colors, fonts, tone)
  • Improve page load performance (reduce bloat, optimize assets)
Write down your top 3 goals. You’ll reference these in your prompts.
2

Audit the current site

Use a Solve task to objectively assess the current site before changing anything.
Audit my website at [your-site.com]. Assess: visual design quality (typography, color, layout, imagery), user experience (navigation, information hierarchy, CTAs), mobile responsiveness, page load performance, and SEO fundamentals. Compare against 3 best-in-class examples in my industry ([industry]). What are the top 10 issues to fix, ranked by impact?
This gives you a prioritized punch list for the redesign, grounded in competitive context rather than personal taste.
3

Plan the redesign

Based on your goals and audit, decide:
  • Which pages to redesign first - typically homepage, then key landing pages, then interior pages
  • What to keep vs. what to change - preserve content structure and SEO equity; transform visual design
  • Design direction - pick a reference or describe the aesthetic (minimal, bold, editorial, corporate)
You don’t need a full design spec. A few clear sentences about the direction are enough for Rocket to work with.
4

Execute page by page

Work through pages in priority order. Start each page as its own prompt within a Build task (Redesign).Homepage:
Redesign the homepage at [your-site.com]. Goals: modernize the visual design, improve mobile experience, and make the primary CTA more prominent. Design direction: clean, contemporary, with generous whitespace. Use [font] for headings and [font] for body text. Primary color: [hex]. Keep all existing content sections but reimagine the layout.
Pricing page:
Redesign the pricing page at [your-site.com/pricing]. Simplify the layout into 3 clear tiers in a card format. Add a feature comparison table. Make the recommended tier visually prominent. Add an FAQ section to address purchase objections. Match the homepage design direction.
About page:
Redesign the about page at [your-site.com/about]. Add more visual storytelling - team photos, timeline of company milestones, and culture highlights. Keep the current text content but present it with better typography and layout. Add a "Join the team" CTA that links to careers.
After each page, preview in staging and iterate until you’re satisfied before moving to the next page.
5

Review and iterate

Once all priority pages are redesigned, review the full site holistically:
Visual consistency - fonts, colors, spacing, and component styles match across all pages
Navigation - all links work, menu is consistent, breadcrumbs are correct
Mobile experience - every page works on phone and tablet
Content accuracy - all text is correct, no placeholder content remains
Forms and CTAs - all forms submit, all buttons link to the right destinations
SEO preserved - run /Generate SEO Report and compare against pre-redesign baseline
Performance - run /Generate Performance Report and verify acceptable load times
Share the staging URL with stakeholders for final approval.
6

Deploy

Publish the redesign to production:
  1. Run the pre-launch checklist
  2. Click Publish
  3. Run /SEO on the redesigned pages
  4. Set up analytics to compare pre/post performance
  5. Monitor for the first week and iterate as needed
Your previous version is saved in version history. If anything goes wrong, you can roll back to the pre-redesign version with one click.

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Common pitfalls

Work page by page. Each page gets better attention, and you maintain momentum. A homepage redesign you ship today is worth more than a full-site redesign that takes weeks.
Keep the same URL structure. Preserve existing title tags and meta descriptions unless they genuinely need improvement. Run an SEO report before and after to catch regressions.
A beautiful site that doesn’t convert is a failed redesign. Always keep your CTA hierarchy visible, test forms, and make the user’s next action obvious.
Check every page on mobile after redesigning. Desktop-first designs often break on small screens. If in doubt, design mobile-first and let it scale up.

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What’s next?

Internal tool recipe

Build a dashboard or admin panel.

Website overhaul workflow

Full workflow with Intelligence benchmarking.

Redesign

Full guide to Rocket’s redesign capability.

Launch your site

Test your redesign before going live.