Pricing Strategy with Solve | Rocket.new - AI Research Beyond ChatGPT

Pricing is one of the highest leverage decisions a company makes, and one of the least researched. Solve benchmarks competitors, evaluates pricing models, and analyzes willingness to pay dynamics before you commit to a number. Combine pricing research with a competitive teardown for the full picture of how your market prices similar products.

Types of pricing analysis

Analysis type	What you get	Best for
Competitive pricing audit	What competitors charge, how they package, and what is included at each tier	Setting your own price points
Pricing model evaluation	Pros and cons of different models (per-seat, usage-based, flat rate, freemium)	Choosing a pricing structure
Willingness to pay analysis	What customers in your segment typically pay for similar tools	Validating price sensitivity
Packaging strategy	How to bundle features across free, starter, pro, and enterprise tiers	Plan design and feature gating
Price positioning	Where to position relative to competitors (premium, mid-market, or value)	Go-to-market strategy

Example prompts

Use specific prompts so Solve can proceed without needing additional context from you.

Competitive pricing audit
Pricing model evaluation
Willingness to pay
Packaging strategy
Price positioning

Analyze the pricing of Notion, Coda, and Slite. For each, list their plan tiers, price per user, key features at each tier, and what's gated behind enterprise plans. Summarize who's cheapest, who's most expensive, and where the biggest pricing gaps exist.

I'm building a B2B API product for document processing. Compare the tradeoffs of usage-based pricing vs. tiered flat-rate pricing for this type of product. Include real examples of companies using each model and their success metrics.

What do mid-market companies (100 to 1,000 employees) typically pay for project management software per user per month? Include data points from Asana, Monday, Wrike, and ClickUp. What price range maximizes adoption without leaving money on the table?

Help me design pricing tiers for an AI writing assistant targeting content teams. I want a free tier, a pro tier, and a team tier. For each, recommend which features to include, price point, and the upgrade trigger that moves users to the next tier.

I'm launching a design tool that competes with Canva and Adobe Express. Should I position as premium (higher price, more features), mid-market, or value (undercut on price)? Analyze the tradeoffs of each positioning for a startup with limited brand recognition.

What results include

A pricing strategy report contains four sections. The recommended approach at the end connects competitor data to your specific positioning.

Report section	What it covers
Market pricing overview	How the market prices similar products: common price ranges, dominant pricing models, and recent trends (for example, the shift from per-seat to usage-based).
Competitor pricing breakdown	Detailed comparison table showing each competitor’s tiers, pricing, and feature packaging. This is the data you need to position yourself.
Model analysis	Evaluation of which pricing model fits your product and market, with tradeoffs clearly stated for each option.
Recommended approach	Specific pricing recommendation with reasoning: suggested price points, tier structure, and the logic connecting your pricing to your market position.

Example competitor pricing table

	Free	Pro	Business	Enterprise
Notion	$0 (limited blocks)	$10/user/mo	$18/user/mo	Custom
Coda	$0 (limited rows)	$10/user/mo	$30/user/mo	Custom
Slite	$0 (limited docs)	$8/user/mo	$12.50/user/mo	Custom

Solve’s pricing tables pull from publicly available data. For enterprise or negotiated pricing, the report notes where estimates are used versus confirmed public prices.

Tips for better pricing analysis

Define your target customer clearly

“SMB,” “mid-market,” and “enterprise” mean different things in different industries. Specify company size (employees or revenue), industry, and geography so Solve can find relevant pricing benchmarks.

Name your competitors

Give Solve a list of 3 to 5 direct competitors to benchmark against. This produces a focused comparison rather than a broad market survey.

State your constraints

If you have constraints (“we need a free tier for adoption” or “our CAC means we need $50+ ARPU”), include them. Solve factors your constraints into the recommendation.

Ask about pricing psychology

Follow up with questions like “Should we price at $9, $10, or $12 per user?” or “What is the impact of annual vs. monthly billing?” Pricing psychology questions often surface insights that raw data does not.

Iterate on packaging

After getting an initial recommendation, ask follow ups: “What if we move feature X from Pro to Business?” or “What would a usage-based version look like?” Solve can rapidly model different packaging scenarios.

Pricing analysis reflects publicly available data and market benchmarks. Willingness to pay estimates are directional. Validate with customer interviews and A/B testing before making final pricing decisions.

What’s next

Product direction

Align your pricing tiers with your product roadmap.

Competitive teardowns

Get deeper competitive intelligence to complement pricing data.

Reports

Export pricing analysis for stakeholder presentations.

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WORKING WITH RESULTS

Pricing strategy

Types of pricing analysis

Example prompts

What results include

Example competitor pricing table

Tips for better pricing analysis

What’s next

Product direction

Competitive teardowns

Reports

​Types of pricing analysis

​Example prompts

​What results include

​Example competitor pricing table

​Tips for better pricing analysis

​What’s next

Product direction

Competitive teardowns

Reports

Types of pricing analysis

Example prompts

What results include

Example competitor pricing table

Tips for better pricing analysis

What’s next