New to Intelligence? Start with the Track setup wizard walkthrough.
What Intelligence monitors
When you add a competitor, Intelligence automatically monitors these source types without any additional configuration:| Source | What is tracked |
|---|---|
| Website | Homepage, pricing page, product pages, careers page, blog: messaging changes, pricing updates, new features, navigation shifts |
| Social Media | LinkedIn, X (Twitter), Instagram, Facebook, YouTube, TikTok, Reddit: posts, campaigns, engagement patterns, messaging pivots |
| News and Web | Press coverage, blog posts, partnership announcements, executive interviews, funding news, media mentions |
| Reviews and Reputation | G2, Glassdoor, Capterra, Trustpilot, app stores: ratings, review themes, sentiment shifts |
| Product and Pricing Signals | Feature launches, pricing model changes, packaging restructuring, job postings that signal strategic priorities |
| People | Key hires, executive departures, hiring surges by department |
| Customers | Customer testimonials, case study publications, logo additions, notable wins or losses |
Monitor types by source
- Website
- News & PR
- Reviews
- People
Intelligence watches the competitor’s main site, pricing page, product pages, blog, and documentation.What gets detected:
- Changes to plan names, prices, or tier structure on pricing pages
- New features added to feature lists or comparison pages
- Messaging shifts in hero copy, taglines, or positioning statements
- New pages appearing (e.g. a new vertical, integration, or use case page)
- Blog posts covering product launches, comparisons, or strategy
Frequency settings
Delivery frequency is set during the Track wizard and controls how often Rocket summarizes and delivers findings to you. The underlying monitoring runs continuously.| Frequency | What it delivers | Best for |
|---|---|---|
| Daily briefs | A digest of signals from the previous 24 hours | Staying close to fast-moving competitors |
| Weekly digest | The most significant signals from the past week with key trends | Most competitors in most situations |
| Monthly digest | A strategic overview covering major moves and emerging patterns | Lower-priority competitors or executive summaries |
Managing your competitors
Add a competitor
Click + Add competitors in the Intelligence sidebar to add more URLs. Intelligence begins monitoring them immediately. No wizard re-run needed.Remove a competitor
Open the competitor’s profile and use the settings menu to stop monitoring them. Historical signal data is retained after removal.Change delivery channels or frequency
Update your delivery preferences from Intelligence settings. You can change which channels receive briefs (Push, Email, WhatsApp, Slack) and adjust cadence at any time.What’s next?
Dashboards
Navigate the Intelligence dashboard and manage your signal feed.
Interpret signals
Distinguish noise from meaningful changes and recognize patterns.
Best practices
Competitor selection, noise reduction, and alert fatigue prevention.