Key concepts

This page defines the terminology used throughout Rocket Intelligence. Refer back here whenever a term is unclear.

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Core terminology

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Anatomy of an Intel card

An Intel card is the atomic unit of intelligence. It is not an alert or a notification. It is a structured read that connects signals into meaning. Every Intel card includes:

• Title: a headline summarizing what happened
• What it means: interpretation of the underlying signals
• Why it matters: the business implication for you
• Magnitude: High, Medium, or Low significance rating
• Evidence: the specific signals that contributed
• Trail: full sources, methodology, and reasoning chain
• Confidence score: how strongly the evidence supports the interpretation
• Counter-narrative: alternative explanations worth considering
• Connected signals: related Intel from other pillars or companies

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Entities

An entity is anything Rocket watches on your behalf. Today that means companies. Soon it will include Spaces and Trends.

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Pillars

A pillar is one dimension of signal that Rocket reads. Every company is watched across all nine:

1. Website Intelligence
2. Social Media
3. News & Media
4. GTM (Go-to-Market)
5. Traffic
6. Product & Technology
7. People & Hiring
8. Business & Finance
9. Reviews & Community

Pillars combine to form the full picture. A single real-world event often creates signals across multiple pillars, and Rocket connects them into unified Intel.

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Magnitude

Magnitude tells you how much an Intel card matters relative to your priorities. There are exactly three tiers: Magnitude is personalized. The same underlying signal may be High for one user and Medium for another based on their role, lens, and followed companies.

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Watchlists and lenses

A watchlist groups companies together with a lens, your strategic question. The lens drives what Intel surfaces within that watchlist. Two watchlists can contain the same companies but produce completely different Intel because they ask different questions. For example:

• Lens A: “Which of these companies are moving upmarket?”
• Lens B: “Who is hiring aggressively in APAC?”

Same companies, different Intel, because the lens filters and prioritizes differently. See the Watchlist page for creation and delivery details.

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Feeds

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Language conventions

Rocket Intelligence uses specific language deliberately:

• Rocket watches companies (never “tracks”)
• The product delivers Intel (never “alerts” or “notifications”)
• Significance is expressed as Magnitude with exactly three levels: High, Medium, Low
• A watchlist’s purpose is called a lens
• Your set of followed companies is your universe

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What’s next