The Traffic pillar tells you who visits a company’s surfaces and from where. Traffic patterns reveal growth models, channel dependencies, and the real-world impact of marketing efforts.Documentation Index
Fetch the complete documentation index at: https://docs.rocket.new/llms.txt
Use this file to discover all available pages before exploring further.
The Traffic pillar is currently rolling out. You may see “Coming soon” in the sidebar for some companies while data collection expands.
What it tracks
- Visit volume and trends: often estimated (disclosed in the UI when applicable)
- Source mix: organic, paid, direct, referral, social breakdown
- Growth model signals: whether the company grows via PLG, sales-led, or content-led
- Geography and referrals: where visitors come from geographically and which sites refer them
- Organic search: keyword gains, losses, and ranking movements
- Engagement quality: bounce rate, session duration, pages per session
- App store traffic: where relevant for mobile-first companies
Example Intel
- Organic search traffic down 22% over 40 days, suggesting algorithm impact or content decay
- Referral mix shifting from direct to social, indicating a possible viral moment or campaign
- Paid traffic share jumped from 10% to 35%, suggesting they are aggressively buying growth
- New geographic traffic from APAC appeared without corresponding marketing (possible expansion signal)
What is not in this pillar
| Signal type | Where to find it |
|---|---|
| The ad campaign that caused a paid spike | GTM |
| App store reviews | Reviews & Community |
| Website content changes | Website |
Traffic data is often estimated using third-party sources. Intelligence discloses estimation where applicable. Use traffic signals directionally (trends and relative changes) rather than as precise absolute numbers.
What’s next
Product & Technology
What the company ships and engineering velocity.
People & Hiring
Team composition and what hiring implies.