Opening a profile
Open the Intelligence panel from your sidebar. Under Intelligence, click any competitor name. Your own business appears at the top labeled My business; competitors are listed below. Read more about navigating the sidebar.Profile header
The header shows identifying information at a glance:- Company name and URL
- Category and industry description
- Headquarters location
- Employee count
- Last updated timestamp (e.g. “Last updated 16 hours ago”)
Overview tab
The Overview tab is the default view when you open a profile. It synthesizes recent intelligence and key metrics so you can get a quick read before diving into individual tabs.Summary
A paragraph synthesizing the most significant recent signals. This is Intelligence’s interpretation of what the competitor is doing, where they are moving, and what it might mean for you.Key metrics
| Metric | What it shows |
|---|---|
| Total signals | All signals detected for this competitor since monitoring started |
| Last major event | The most significant signal detected and when it occurred |
| Signal timeline | A chart showing signal volume over time |
| Signal activity by platform | A bar chart breaking down signals by source type (Website, Social, News, etc.) |
Profile tabs
Each of the five other tabs gives a dedicated deep-dive into a specific signal category.News
Press coverage, media mentions, partnership announcements, and publication distribution.
Website
Page-level changes, product updates, and messaging shifts across the competitor’s web presence.
Customers
Review platform ratings, sentiment trend chart, and individual customer reviews from G2, Trustpilot, Google Play, and the App Store.
People
Headcount, hiring velocity, key employees, executive activity feed, and open positions by department.
Social
Cross-platform activity volume, content theme distribution, and top-performing posts across X, LinkedIn, Reddit, Instagram, Facebook, YouTube, and TikTok.
Reading profiles effectively
Profiles are most useful when you cross-reference tabs. A spike on the Website tab combined with new executive posts on the People tab and a news article on the News tab often signals a coordinated launch. Learn how to recognize these patterns across signals.What’s next?
Interpret signals
Distinguish noise from meaningful changes and recognize patterns.
Dashboards
Navigate the signal feed and daily briefs.
Set up monitors
Configure and refine what Intelligence watches for each source type.
Best practices
Competitor selection, noise reduction, and alert fatigue prevention.