Platform activity cards
A row of cards across the top, one per platform. Each card shows the platform icon and total content count since monitoring began:| Platform | Metric |
|---|---|
| X (Twitter) | Post count |
| Post count | |
| Post count | |
| Post count | |
| Post count | |
| YouTube | Video count |
| TikTok | Video count |
Cross-platform activity
A multi-line chart plotting posting volume over time. Each platform gets its own colored line so you can compare activity levels side by side. The Y-axis shows post count and the X-axis shows dates spanning several months. Below the chart, checkboxes let you toggle individual platforms on or off: Reddit, LinkedIn, TikTok, Instagram, Facebook, and YouTube. Use these to isolate a single platform’s trend or compare specific pairs.Content theme distribution
A horizontal bar chart categorizing all detected social content by theme. Each bar shows the theme label and its total count. The bar lengths make it easy to see which themes dominate the competitor’s social strategy. Typical themes Intelligence classifies content into:| Theme | What it covers |
|---|---|
| Product | Feature announcements, demos, product updates |
| Community | User-generated content, community mentions, group discussions |
| Marketing | Campaigns, promotional content, ad creatives |
| Competitive | Comparison posts, positioning against competitors |
| Financial | Funding news, revenue milestones |
| Hiring | Job announcements, team growth posts |
| Partnership | Integration announcements, co-marketing |
| Compliance | Regulatory, security, or certification updates |
| Culture | Company culture, team events, internal highlights |
| Leadership | Executive thought leadership |
| Thought Leadership | Industry opinion pieces, trend commentary |
Top performing content
A table listing individual posts and videos, with a total count in the header (e.g. “398 total”):| Column | What it shows |
|---|---|
| Date | When the content was posted |
| Platform | Social platform shown as an icon (Facebook, X, LinkedIn, Reddit, etc.) |
| Author | The person or account that posted (official account, executive, or community member) |
| Content | Summary of the post including key claims, product mentions, links, and context |
| Theme | Classification badge (e.g. Product, Community, Marketing, Competitive) |
What to look for
- Product announcements that appear on social before the official launch
- Messaging pivots in how the competitor describes their product or market position
- Campaign launches signaled by a sudden theme shift (e.g. spike in Marketing content)
- Engagement patterns showing which content generates unusual attention
- Founder or executive posts that reveal upcoming priorities
- Community content signaling organic adoption or growing advocacy
- Theme distribution shifts over time, particularly a sudden spike in Competitive posts that may signal they are going after a new market segment or responding to pressure
What’s next?
People tab
Headcount, executive movements, and open positions.
Customers tab
Review ratings and customer sentiment across platforms.
News tab
Press coverage and media mentions.
Interpret signals
Recognize patterns across multiple signals from the same competitor.