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The Customers tab on a competitor profile aggregates review data and customer sentiment from multiple review platforms into one view. Instead of checking G2, Trustpilot, and the app stores separately, everything is here.

Sentiment trend

The top section has two panels side by side.

Review platform cards (left panel)

A card for each review platform Intelligence monitors. Each card shows:
FieldWhat it shows
Platform iconRecognizable logo (Trustpilot, G2, Google Play, App Store)
RatingCurrent aggregate rating on that platform (e.g. 4.6)
Star displayVisual star rating matching the score
Review countTotal number of reviews (e.g. “7,555 reviews”, “484 reviews”)
CheckboxToggle to include or exclude that platform from the sentiment trend chart
When a platform has no data available for a competitor, the card shows “Data currently not available.”

Sentiment trend chart (right panel)

A line chart showing the combined rating over time. The Y-axis scales from 0 to 5 (matching star ratings) and the X-axis shows dates. The line reflects the aggregate across all checked platforms, letting you spot rating drops or recoveries at a glance. Toggle platform checkboxes on the left cards to isolate a single platform or compare two specific ones on the chart.

Recent customer reviews

A table listing individual reviews:
ColumnWhat it shows
DateWhen the review was posted
PlatformWhich review site it came from
AuthorThe reviewer’s name or handle
PostThe review text or excerpt
ImpactClassification of the review’s significance
When no reviews are available for the selected time period, the table shows “Data currently not available for this period.”

What to look for

  • Rating changes over time across platforms, especially sudden drops
  • Recurring complaint themes that reveal feature gaps you can target
  • Divergence between platforms (e.g. high on G2 but dropping on Trustpilot)
  • Differences in enterprise vs. SMB customer sentiment based on platform mix
  • Sudden dips that may correlate with a product incident, pricing change, or a competitor’s poorly received feature
  • Reviews that specifically compare the competitor to alternatives, including you
A competitor with a dropping sentiment trend while also actively hiring in Sales (visible on the People tab) may be compensating with increased sales effort. That pattern is worth investigating with a Solve task.

What’s next?

People tab

Headcount, hiring patterns, executive activity, and open positions.

Social tab

Cross-platform social activity, content themes, and top posts.

Website tab

Page-level changes and messaging shifts on the competitor’s site.

Interpret signals

Distinguish noise from meaningful changes and recognize patterns.