Coverage timeline
A chart at the top shows coverage volume over time. Each bar or point represents a day or week. Spikes indicate bursts of media attention worth reviewing, often tied to a product launch, funding round, or public controversy.Publication distribution
A breakdown showing which publications cover the competitor and how frequently. Use this to identify which outlets matter most for that competitor and to spot if coverage is concentrated in niche or mainstream media.Top news coverage
A searchable table of articles:| Column | What it shows |
|---|---|
| Date | Publication date of the article |
| Source | The outlet or publication name |
| Headline | Article title as published |
| Topic | Tag classifying the content (e.g. Product, Funding, Partnership, Leadership) |
| Impact | Significance rating: Normal for routine coverage, Notable for strategic developments |
What to look for
- Funding announcements and investor changes that signal resource availability
- Partnership or acquisition news before the official press release lands
- Executive interviews that reveal product direction or competitive strategy
- Product mentions in industry roundups or analyst reviews
- Coverage spikes that coincide with changes on the Website tab
- Topics shifting over time (e.g. a competitor pivoting from “security” to “AI” in their press narrative)
What’s next?
Website tab
Track page-level changes and product updates on the competitor’s site.
Customers tab
Review platform ratings, sentiment trends, and individual customer reviews.
People tab
Headcount, hiring patterns, executive activity, and open positions.
Social tab
Cross-platform social activity, content themes, and top-performing posts.