Summary metrics
Six metric cards across the top of the tab:| Metric | What it shows |
|---|---|
| Employee count | Current total headcount (e.g. 390) |
| Focus hiring areas | The department with the most open roles (e.g. “Sales”) |
| New hires | Number of new hires detected in the current period. Shows “No new hires for this period” when zero |
| Exits | Number of known departures. Shows “No known exits for this period” when zero |
| Hiring velocity | Rate of hiring activity relative to team size. Shows “N.A.” when insufficient data is available |
| Glassdoor rating | Current Glassdoor employer rating. Shows “N.A.” when unavailable |
Key employees
A panel listing notable people at the company. Each entry shows:- Name and title (e.g. “Co-Founder & CEO”, “Head of Growth”, “CRO, Head of Revenue”)
- Social profile links - clickable LinkedIn and X (Twitter) icons linking to their public profiles
Executive activity feed
A table tracking public activity by executives:| Column | What it shows |
|---|---|
| Date | When the activity was posted or published |
| Platform | Social platform shown as an icon (LinkedIn, X) |
| Executive | Name of the person |
| Activity | Summary of the post or action (announcements, thought leadership, public meetings, interviews) |
| Impact | Classification badge: Normal for routine activity, Notable for strategic significance |
Open positions
A table showing current job openings grouped by department:| Column | What it shows |
|---|---|
| Position | Department or function name (e.g. Engineering, Sales, Marketing, Product, Design) |
| Count | Number of open roles in that department |
- A high count in Sales or Marketing signals a go-to-market push.
- Heavy Engineering hiring signals product investment.
- A surge in a new function (e.g. Legal, Security, Compliance) can signal market expansion or regulatory preparation.
What to look for
- Surge in Engineering roles signals a product investment or platform rebuild
- Surge in Sales or Marketing roles signals a go-to-market push or new market entry
- New VP or C-level hires indicate a strategic shift, especially when the hire comes from a specific industry
- Executive departures may signal internal instability or a strategic pivot away from that function
- Notable executive posts that reveal upcoming priorities, partnerships, or competitive positioning
- Hiring velocity changes - a sudden acceleration often precedes a product launch or funding announcement
Job postings are often the earliest signal of a strategic direction. A competitor hiring five ML engineers signals a product investment months before any public announcement.
What’s next?
Social tab
Cross-platform social activity, content themes, and top-performing posts.
Customers tab
Review ratings and customer sentiment trends.
Website tab
Page-level changes and messaging shifts on the competitor’s site.
Interpret signals
Connect hiring signals to strategy and spot escalation patterns.