Product changes timeline
A chart at the top shows the volume of detected changes over time. When no changes were detected in a period, the chart shows “No product changes in this period.” Spikes in the chart indicate bursts of activity that often precede or coincide with product launches, pricing changes, or repositioning.Monitored pages
A list of every URL Intelligence watches for this competitor:| Field | What it shows |
|---|---|
| URL | The exact page being monitored |
| Change count | Number of changes detected since monitoring began, highlighted in orange |
| Last detected | Date of the most recent detected change (e.g. “Last: Apr 2, 2026”) |
Recent website changes
A table listing every detected change across all monitored pages:| Column | What it shows |
|---|---|
| Last update | Date the change was detected |
| Change type | One or more labels describing the nature of the change (e.g. Blog Post, Comparison Table, Feature Highlights, Company Metrics) |
| Description | A detailed summary including post titles, authors, key claims, new copy, and what shifted |
What to look for
- Blog posts that position against you directly, such as “X vs Y” comparison articles
- Pricing page restructuring or price changes before a public announcement
- Messaging shifts in hero copy or positioning statements
- New pages signaling a product launch, new vertical, or partnership
- App store listing updates that indicate a new release or repositioning
- Change type combinations (e.g. Feature Highlights + Company Metrics on the same day) that suggest a coordinated push
Cross-reference the Website tab with the News tab when you see a spike. Coordinated launches almost always show simultaneous website updates and press coverage.
What’s next?
News tab
Press coverage and media mentions alongside website changes.
Customers tab
Review platform ratings and customer sentiment over time.
People tab
Headcount, hiring patterns, executive activity, and open positions.
Social tab
Cross-platform social activity, content themes, and top posts.