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Rocket Intelligence watches companies you care about across every public surface they operate on: website, social, news, hiring, traffic, product, GTM, finance, and reviews. It tells you not just what changed, but what it means for your business specifically. Those findings are packaged as Intel: ranked, personalized updates that surface in your feeds so you can scan and act without hunting for information.
Rocket Intelligence showing My Universe sidebar with followed companies and the Following feed

Your Intelligence universe shows followed companies in the sidebar with intel feeds in the main area.

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What Intelligence does

Intelligence is an interpretation layer, not an alerting system. When a signal appears, it is evaluated against everything else happening across every surface simultaneously: other signals in the same window, the company’s historical patterns, and your specific business context.

Watch

Monitors companies across nine pillars: website, social, news, GTM, traffic, product, people, business, and reviews.

Detect

Spots meaningful signals: changes, absences, and cross-pillar patterns that reveal strategy.

Personalize

Ranks what matters based on your role, your company, and the lens you set on each watchlist.

Deliver

Shows Intel in For You, Following, and Watchlist feeds, plus company pillar views.

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What Intelligence replaces

People typically do this manually:
  • Refreshing competitor websites for changes
  • Scanning Reddit, Hacker News, and social for sentiment
  • Watching LinkedIn for hiring and leadership moves
  • Checking G2 and app stores for review shifts
  • Piecing together signals from five different tools into a spreadsheet
Intelligence does this continuously, across many pillars at once, with absence detection (when something stops happening) and cross-pillar patterns (when several signals together imply a strategy).

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What Intelligence is not

  • Not a news aggregator or general-interest newsletter
  • Not a research database you query on demand (that is Solve)
  • Not a simple alert tool that pings every change
  • Not a team workspace with a shared feed. Each user has a personalized universe
Intelligence pushes what matters, ranked and personalized, instead of making you hunt for it.

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Core principles

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Who it is for

Intelligence serves operators with skin in the game, people whose work changes because of what they learn:
  • Founders need awareness of market moves before strategic decisions
  • Product managers need to know what others shipped and what their hiring implies about what they build next
  • Sales leaders need current positioning, pricing moves, and deal prep before every call
  • Marketing leaders need messaging shifts, campaign themes, and content gaps
  • Investors need portfolio monitoring and market-level pattern detection
  • Growth teams need acquisition and expansion signals

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Intelligence vs. Solve

Rocket has two research capabilities that serve different purposes. They work well together: use Intelligence to watch for changes over time, then create a Solve task to analyze the implications when something significant surfaces.

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Where to find Intelligence

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What’s next

Get started

Follow your first companies and start receiving Intel.

Key concepts

Understand signals, Intel, pillars, and personalization.

Company pillars

What each pillar watches and how to read company pillars.

Watchlists

Group companies with a lens and get scoped Intel.