Every deployed Rocket project includes a built-in analytics dashboard. Once your site is live, open the Analytics tab to see how your site is performing. No setup, no third-party tools, no code required.
What the dashboard tracks
Top-level metrics
The dashboard header shows five key metrics at a glance:- Visits - total number of sessions
- Unique Visitors - distinct users who visited your site
- Pageviews - total pages viewed across all sessions
- Visit Duration - average time visitors spend on your site
- Bounce Rate - percentage of visitors who leave after viewing a single page
Visits over time
A timeline chart plots visits over the selected time range. Hover over any point to see the exact count for that time period. Use the Today, 7 days, 30 days, or custom date filters to adjust the range, and the Compare dropdown to compare against a previous period.Breakdowns
Below the chart, the dashboard breaks down your traffic into five categories:| Section | What it shows |
|---|---|
| Source | Where visitors come from (direct, Google, social media, referral links) |
| Page | Which pages on your site get the most visits |
| Device | Desktop, mobile, or tablet breakdown |
| Country | Geographic distribution of your visitors |
| UTM Campaign | Traffic attributed to specific campaigns using UTM parameters |
How to access it
- Open your project in Rocket.
- Click the Analytics tab in the top navigation bar.
- The dashboard populates automatically once your deployed site has received traffic.
The analytics dashboard only tracks traffic on your deployed site. Preview mode and localhost traffic are not included.
Going further with Google Analytics 4
The built-in dashboard covers the most common analytics needs. Consider connecting Google Analytics 4 if you need custom event funnels, audience segments, cross-platform tracking, e-commerce revenue reporting, or Google Ads integration. You can use both at the same time. The analytics dashboard gives you an instant overview, while GA4 provides deeper analysis. Try this prompt:/Setup Google Analytics command:
Detailed guide for Google Analytics 4 integration.
Conversion tracking
Ask Rocket to track specific user actions like form submissions, button clicks, and purchases. Try this prompt:Third-party tracking scripts
Ask Rocket to add tracking scripts for tools like Facebook Pixel, Hotjar, or Microsoft Clarity. Try this prompt:What’s next?
Improve SEO
Drive more organic traffic to your site with better SEO.
Add privacy compliance
Cookie consent settings affect what analytics can track.
Google Analytics
Connect GA4 for advanced funnels, segments, and cross-platform tracking.
Inject custom code
Add third-party tracking scripts like Facebook Pixel or Hotjar.