Track traffic, understand user behavior, or monetize with ads. Rocket supports three analytics integrations, each for a different purpose. This page helps you choose.
Quick answer
- Website traffic and audience insights - Use Google Analytics.
- Product analytics and user behavior tracking - Use Mixpanel.
- Ad monetization and revenue - Use AdSense.
Comparison table
| Feature | Google Analytics | Mixpanel | AdSense |
|---|
| Best for | Website traffic and audience data | Product analytics and user behavior | Display ad monetization |
| Tracks | Page views, sessions, traffic sources, demographics | Events, funnels, retention, user journeys | Ad impressions, clicks, revenue |
| Real-time data | Yes | Yes | Limited (daily reports) |
| Funnel analysis | Basic | Excellent | No |
| Retention tracking | Limited | Excellent | No |
| A/B testing | No native A/B testing | Experiment tracking (not a test runner) | No |
| Revenue tracking | E-commerce tracking | Custom events | Automatic (ad revenue) |
| Connection method | Measurement ID | Service account | Publisher ID |
| Pricing | Free (GA4) | Free tier + paid plans | Revenue share |
Detailed recommendations
I want to understand my website traffic and audience
Use Google Analytics. GA4 gives you a complete picture of where your visitors come from, what pages they visit, how long they stay, and what devices they use. It is the industry standard for website analytics and works well for marketing teams.
Add Google Analytics tracking to my app. I want to see page views,
traffic sources, and user demographics in my GA4 dashboard.
I want to track how users interact with my product
Use Mixpanel. Mixpanel tracks specific user actions (sign up, add to cart, complete purchase) and lets you build funnels, cohorts, and retention charts. It is the best choice for product teams who want to understand user behavior and improve conversion rates.
Add Mixpanel event tracking to my app. Track sign-ups, feature usage,
and purchase completions so I can build conversion funnels.
I want to monetize my site with display ads
Use AdSense. Google AdSense places contextual ads on your site and pays you per impression or click. It requires minimal setup and works best for content-heavy sites with steady traffic.
Add Google AdSense to my blog. Place ad units in the sidebar
and between articles without disrupting the reading experience.
I want both traffic analytics and product analytics
Use Google Analytics + Mixpanel together. GA4 handles top-of-funnel traffic data (where users come from), while Mixpanel handles in-app behavior (what users do after they arrive). Many teams use both.
Add Google Analytics for traffic tracking and Mixpanel for event-based
product analytics. Track page views in GA4 and user actions in Mixpanel.
Browse analytics integrations
