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Connect Mailchimp and describe the email flow you want in chat. Rocket generates the complete logic: audience management, campaign creation, automation triggers, and subscriber forms.
Mailchimp connects via OAuth - no API keys to manage. You authorize access through Mailchimp’s own login flow. Pair with Supabase for user data and Stripe for purchase-triggered campaigns.

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What you can do

Email campaigns

One-time or recurring campaigns to your entire audience or targeted segments.

Audience segmentation

Organize contacts by behavior, tags, or custom fields and send targeted emails.

A/B testing campaigns

Test different subject lines, content, or send times to optimize email performance.

Automated drip campaigns

Multi-step email sequences triggered by subscriber actions or time delays.

Signup forms and list growth

Embedded signup forms that automatically grow your Mailchimp audience.

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Before you connect

Make sure you have a Mailchimp account with at least one audience created. Mailchimp connects via OAuth, so no API key is needed.

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Connect Mailchimp

You can connect from three places - all redirect to the same Mailchimp authorization page.Option 1: From chatType a prompt that mentions Mailchimp - for example, Connect Mailchimp and add an email signup form to my landing page. Rocket detects the intent and shows a Connect button inline. Click it to start the authorization flow.
Mailchimp connection prompt in the Rocket chat panel.Mailchimp connection prompt in the Rocket chat panel.

Mailchimp connection prompt in chat

Option 2: From the Connectors tabClick the ... button in the preview toolbar, then select Connectors.
Toolbar dropdown with Connectors option highlighted.Toolbar dropdown with Connectors option highlighted.

Open Connectors from the toolbar

Click the Mailchimp card, then click Connect.
Connectors panel showing the Mailchimp card with a Connect button.Connectors panel showing the Mailchimp card with a Connect button.

Mailchimp card in the Connectors panel

Option 3: From workspace Settings

Workspace connectors

Connect once at the workspace level and it is available to all your projects.
After clicking ConnectYou are redirected to Mailchimp’s authorization page. Log in if prompted, review the permissions, and click Allow to grant Rocket access to your audiences, campaigns, and templates.
Mailchimp OAuth authorization page asking to allow Rocket access.

Mailchimp authorization page

A green dot appears next to Mailchimp when the connection is active.DisconnectMailchimp is connected at the workspace level - disconnecting removes access for all projects.

Disconnect a service

Go to Settings > Connectors to disconnect Mailchimp.

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Example prompts

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Tips

  • Mailchimp uses OAuth, not API keys. You authorize Rocket through Mailchimp’s login flow. No keys to copy or rotate.
  • Free tier includes 500 contacts and 1,000 sends per month. Automation and scheduling are not available on the free plan. Upgrade for larger audiences and features like A/B testing.
  • Campaign design happens in Mailchimp. Rocket can trigger sends and manage subscribers, but visual email template editing is best done in Mailchimp’s built-in designer.
  • Manage audiences in Mailchimp. You can add subscribers through Rocket, but removing contacts, managing compliance, and editing audience settings must be done in the Mailchimp dashboard.
  • One Mailchimp account per project. Each Rocket project connects to one Mailchimp account.

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What’s next?

Supabase

Store user data and sync subscriber information with your database.

Stripe

Trigger email campaigns when users make purchases or subscribe to plans.

SendGrid

Add transactional email for password resets and receipts alongside Mailchimp.

Google Analytics

Track campaign-driven traffic and conversions in your analytics dashboard.